Social Media & Community Strategist

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The future of entertainment is interactive, and our team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, Plants vs Zombies, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem.

We’re looking for a Social Media & Community Strategist to help us take Plants vs. Zombies and other beloved IPs to the next level of cultural relevance and fan engagement.

Role Summary

Are you a strategic, culturally plugged-in social media leader who thrives at the intersection of community, creative, and brand? We’re seeking a Social Media & Community Strategist to lead the end-to-end social strategy and implementation for the Plants vs. Zombies franchise.

This is a role within the franchise brand team. You’ll be responsible for scaling and energizing the PvZ global community, driving platform-specific growth, managing cross-functional expertise, and developing bold, performance-driven content strategies. You’ll champion the creative voice of the franchise across platforms and work closely with community managers, social creatives, and external agencies to ensure PvZ shows up with wit, relevance, and impact.

This role will act as the franchise’s social architect and performance guardian, with a deep understanding of content trends, platform shifts, community culture, and gaming fandom.

Key Responsibilities

Strategy & Leadership

• Define and execute the PvZ franchise social and community strategy, aligned with brand and business goals.
• Create and lead platform-specific strategies across TikTok, Instagram, YouTube, Twitter/X, Discord, Reddit, and emerging platforms.
• Build, monitor, and evolve a growth roadmap, tracking KPIs and delivering regular reports to senior leadership.
• Present strategies and performance results to executives and stakeholders, driving alignment and buy-in.
• Manage relationships with social media agencies, vendors, influencers, and platform partners.
• Collaborate with UA, comms, brand, and game teams to align campaigns and messaging.

Community Building & Growth

• Spearhead the scaling of the PvZ community across core platforms (Reddit, Discord, etc.), rooted in fandom and cultural relevance.
• Oversee the community and social team, including social manager, community manager, and content creator
• Design and implement programs to grow, reward, and activate the fan base, with a global lens.
• Stay ahead of social, platform, and audience trends to keep PvZ culturally relevant.

Content Development & Performance

• Lead the always-on content strategy and calendar, including franchise storytelling, product moments, and reactive content.
• Collaborate with internal creative teams and external agencies to concept, brief, and produce best-in-class social content.
• Ensure social creative is performance-oriented, data-informed, and on-brand.
• Build and champion PvZ’s unique social tone of voice and creative lens.

Your Experience & Skills

Must-Haves

• 5+ years of social media strategy and community building experience, ideally in gaming or entertainment.
• Proven track record in building and scaling communities across social platforms.
• Strong leadership and management skills: experience leading cross-functional teams and agencies.
• Deep fluency with TikTok trends, creator ecosystems, and platform evolution.
• Ability to analyze performance data, optimize based on insight, and report clearly to business stakeholders.
• Excellent presentation and storytelling skills, with experience presenting to executives.
• A gamer at heart — you understand the culture, the memes, and the audience.
• Competency with social media tools (e.g., Emplifi, Sprout, Brandwatch, Discord bots).

Nice-to-Haves

• Franchise or IP marketing experience.
• Experience in reactive and real-time marketing, especially within fandom spaces.

KPIs You’ll Own

• Audience growth and engagement across key platforms
• Community sentiment and activation metrics
• Content performance (reach, saves, shares, CTR, etc.)
• Execution against content calendar and campaign milestones
• Reporting accuracy and insight clarity
• Internal/external stakeholder satisfaction

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• California (depending on location e.g. Los Angeles vs. San Francisco) *$124,100 - $182,800 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.