Social Media Content Creator
Job Summary
Job Description
Homzmart is an end-to-end community connecting home professionals with homeowners. This role involves developing and creating engaging short-form videos, reels, TikTok content, and static visuals for Homzmart's campaigns. The Social Media Content Creator will showcase products creatively, tell brand stories, manage platform content, stay updated on trends, and optimize content for various social media channels. Responsibilities also include ensuring brand alignment, tracking performance, and adapting content strategy based on analytics.
Must have:
- Develop short-form videos, reels, TikTok trends, and static visuals.
- Showcase products in creative settings (unboxings, styling tips, home makeovers, “how to” furniture hacks).
- Create storytelling content around “Homzmart Homes,” customer journeys, and behind-the-scenes.
- Stay on top of social media trends, sounds, and formats, especially TikTok & Instagram Reels.
- Optimize content per platform (tone for LinkedIn vs TikTok vs Instagram).
- Ensure visuals follow Homzmart’s brand guidelines.
- Collaborate with marketing and creative teams.
- Track engagement, views, shares, and conversions.
- Adapt content strategy based on insights.
- 2–4 years in content creation, preferably in e-commerce, lifestyle, or design brands.
- Proven track record of growing reach/engagement on TikTok & Instagram.
- Portfolio of reels/videos demonstrating creativity & trend adaptation.
- Strong video editing & content production skills (CapCut, Adobe Premiere, After Effects, Canva).
- Solid photography & videography basics (lighting, framing, styling).
- Storytelling ability.
- Awareness of social media algorithms and engagement tactics.
Good to have:
- Creative, fast-moving, and agile with trends.
- Collaborative with marketing, design, and sales teams.
- Aesthetic eye for home décor & lifestyle.
- Comfortable appearing in front of the camera or directing influencers.
9 skills required
Job Details
Company Description
Homzmart is an end to end community that connects home professionals with homeowners who can browse home designs, furniture, accessories and products and also can find reviews, referring professionals, take advice from professionals and read articles about home improvement.
Job Description
📝 Key Responsibilities
Content Ideation & Creation
- Develop short-form videos, reels, TikTok trends, and static visuals that align with Homzmart campaigns.
- Showcase products in creative settings (unboxings, styling tips, home makeovers, “how to” furniture hacks).
- Create storytelling content around “Homzmart Homes,” customer journeys, and behind-the-scenes.
Platform Management & Trends
- Stay on top of social media trends, sounds, and formats, especially TikTok & Instagram Reels.
- Optimize content per platform (tone for LinkedIn vs TikTok vs Instagram).
Brand Alignment
- Ensure visuals follow Homzmart’s brand guidelines (colors, typography, storytelling).
- Collaborate with marketing and creative teams to align with campaign objectives.
Analytics & Improvement
- Track engagement, views, shares, and conversions.
- Adapt content strategy based on insights.
Qualifications
- 2–4 years in content creation, preferably in e-commerce, lifestyle, or design brands.
- Proven track record of growing reach/engagement on TikTok & Instagram.
- Portfolio of reels/videos demonstrating creativity & trend adaptation.
Personality & Style
- Creative, fast-moving, and agile with trends.
- Collaborative with marketing, design, and sales teams.
- Aesthetic eye for home décor & lifestyle.
- Comfortable appearing in front of the camera or directing influencers.
Additional Information
- Strong video editing & content production skills (CapCut, Adobe Premiere, After Effects, Canva).
- Solid photography & videography basics (lighting, framing, styling).
- Storytelling ability — turning products into lifestyle narratives.
- Awareness of social media algorithms and engagement tactics.
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