Social Media Lead

About CookUnity

Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 35 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the Team:

At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive organic growth through brand awareness and earn loyalty beyond reason. This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight-inspired, data-led brand storytelling and experiences, CookUnity’s Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.

The Role:

CookUnity is seeking a creative, enthusiastic, and analytical Social Media Lead to bring breakthrough social media strategies to life. This role will lead the development of impactful social media strategies across owned channels and leverage deep subject matter expertise to execute disruptive plans that drive measurable results. We are looking for someone who is equally comfortable developing a strategic plan and reporting performance analytics as they are generating ideas, executing creative, and acting as the voice of the CookUnity brand in social channels. This individual will play a central role in amplifying all brand initiatives and help make CookUnity a content powerhouse and category defining brand. The ideal candidate must be a strategic thought leader to make strong recommendations and the right judgement calls with autonomy based on what is best for CookUnity both strategically and creatively. They must be social obsessed, fluent in the language of the internet, and have a track record of building brands and community on social media. As a highly cross-functional discipline in a hyper-growth company, being proactive, solution-oriented, and entrepreneurial are key to success.

Responsibilities:

• Set the vision and strategy for CookUnity across key social channels including a strategic POV for translating our brand essence into social
• Develop innovative, attention grabbing strategies and concepts that will drive awareness and engage our audience at the speed of culture
• Plan, organize, and execute organic content and assets tailor made for social media and leveraging the latest formats and trends to maximize reach and relevance
• Post the content you create using best practices and optimization tactics to maximize performance, follower acquisition, and overall audience engagement
• Comment, reply, and manage DMs across all active social media channels and emerging channels as they are integrated into our strategy
• Report performance analytics and surface meaningful insights to demonstrate impact, inform future content, and inspire future marketing initiatives
• Collaborate with and empower CookUnity’s chefs as co-marketers and brand evangelists to extend brand reach and accelerate organic growth
• Partner with creative teams and key stakeholders to capture organic, social-first content at all major shoots, events, and activations
• Support thought leadership content development, posting, and engagement on priority social channels for the founder and select executives
• Collaborate closely with the paid social team to create a cohesive brand presence and highly effective acquisition engine, driving continued growth of organic social attributed customers

Qualifications:

• 5+ years of relevant work experience in successful high-growth premium consumer and/or technology brands
• Hands-on experience in social media management, strategy development, planning, and rigorous analysis and insight development
• Proficient in the nuances of social content creation and know the specs, native features, best practices, hacks, and tricks to producing high quality, high performing content
• Proven track record leading social-first campaigns and scalable content series that are effective in delivering both creative excellence and measurable business impact
• Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems and forming hypothesis and proposals with limited information
• Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing your focus to drive max impact in a dynamic, fast-paced, organization
• Proficient in relevant creative software for photo and video editing, social scheduling, and social data monitoring and analytics
• Excited to be on-the-go and willing to travel (locally and otherwise) to capture timely, relevant content live and IRL
• Extremely detail oriented and obsessed with delivering next level digital experiences

Personal Attributes:

• Proactive in nature, actively looking for ways to add value without needing to be asked
• Entrepreneurial approach to making things happen without excessive resources and easily flexing between high level strategy and hands-on execution
• Solution oriented mindset, focused on bringing ideas, answers, and proposals to enact change and constant improvement
• Highly collaborative partner who can effectively influence, build momentum, and lead with confidence and credibility
• Data-driven creative thinker who brings curiosity and rigor to all aspects of their work
• A world-class communicator with top tier writing, presentation, and organizational skills
• A relentless creator of outcomes who is tenacious about willing big ideas, strategies, and executions into existence with conviction
• A great team player who adds to our culture and is a joy to work with

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!

Benefits

• 🩺 Health Insurance coverage
• 🌅 401k Plan
• ⛱ PTO policy and paid sick days / Unlimited PTO
• 🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• 🐣 Paid Family leave
• 🕯 Compassionate Leave: 3-5 days each time the need arises
• 🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
• 🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle
• 👩🏾‍🏫 Personalized Spanish coach
• 🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation

• All final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
• Pay Range for this position: $110,000 - $120,000 per year.

If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

_CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.

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