Social Platform Specialist, X/Twitter
Job Summary
Job Description
The Social Platform Specialist, X/Twitter role at The Daily Wire requires a strategic and detail-oriented individual. The specialist will be the go-to expert for the assigned platform, ensuring best-in-class publishing practices, strategic engagement, and data-driven performance optimization. Responsibilities include staying updated on platform features and trends, maintaining documentation, monitoring performance metrics, generating insights, recommending A/B tests, leading rapid-response strategy pivots, managing the publishing process, enforcing governance, troubleshooting platform tools, and training internal teams. The role aims to drive audience growth and content innovation across the company.
Must have:
- 2-3 years of experience managing brand channels.
- Expertise in platform-specific analytics tools.
- Deep knowledge of platform algorithms and content formats.
- Analytical mindset with A/B testing experience.
- Excellent writing and organizational skills.
7 skills required
Job Details
The Daily Wire is seeking a highly strategic and detail-oriented Platform Specialist, X(Twitter). In this role, you’ll act as the go-to expert for your assigned platform—ensuring best-in-class publishing practices, strategic engagement, and data-driven performance optimization. You’ll play a vital role in driving audience growth, content innovation, and platform-specific excellence across the company.
Daily Wire
Daily Wire Facebook
Daily Wire YouTube
Daily Wire X
PragerU
Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!
CALIFORNIA APPLICANT PRIVACY NOTICE
Primary Responsibilities
- Stay up to date on X/Twitter’s evolving features, algorithm changes, content trends, and competitor benchmarks
- Maintain and share internal documentation or update briefs to keep teams aligned on platform updates and strategic shifts
- Serve as the in-house expert on X/Twitter best practices, audience behavior, and platform-specific opportunities
- Monitor and analyze key performance metrics such as engagement rate, impressions, follower growth, CTR, and content shares
- Generate weekly performance insights to inform content strategy and distribution; present findings to the VP of Social
- Recommend and execute A/B tests on tweet copy, post timing, visual formats, and thread structures to optimize performance
- Lead rapid-response strategy pivots in reaction to performance dips or algorithm updates-testing formats like polls, threads, and Q&A prompts
- Own the full publishing process on X, including writing engaging tweet copy, scheduling posts, selecting optimal timing, and ensuring consistency with broader brand campaigns
- Develop and enforce governance around platform usage, including compliance with data privacy regulations (e.g., GDPR, CCPA)
- Act as the go-to contact for troubleshooting platform tools and managing vendor relationships
- Train internal teams on X/Twitter tools, trends, and strategic platform usage to maximize reach and engagement
Experience & Requirements
- 2–3 years of experience managing brand channels or equivalent on a major platform (e.g., YouTube, Meta, TikTok) or equivalent work experience.
- Expertise in platform-specific analytics tools (e.g., YouTube Studio, Meta Business Suite)
- Deep knowledge of platform algorithms and content formats
- Analytical mindset with A/B testing and performance refinement experience
- Excellent writing, grammar, and organizational skills
- Ability to work cross-functionally and adapt in a fast-paced environment
Daily Wire
Daily Wire Facebook
Daily Wire YouTube
Daily Wire X
PragerU
Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!
CALIFORNIA APPLICANT PRIVACY NOTICE
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