Sr. Manager, Competitive Intelligence

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. 

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. 

The Impact of a Senior Manager, Competitive Intelligence to Coupa:

As a Sr. Manager of Competitive Intelligence at Coupa, you will play a critical role in driving the company’s growth by leading strategic market analysis initiatives that directly influence our competitive positioning and growth strategy. This role combines analytical and story-telling skills that translate competitive insights into actionable strategies for sales, product and marketing leadership. By closely collaborating with cross-functional teams and leveraging data-driven insights, you will help align our competitive positioning with customer needs, increase revenue, and strengthen Coupa’s position as a leader in total spend management

• Build and enhance a comprehensive competitive intelligence framework to monitor market trends, competitive activities and other industry disruptions to identify strategic opportunities, potential threats and market gaps.
• Leverage an understanding of key personas, use cases, and value drivers for Coupa products to drive our integrated marketing strategy with clear, concise competitive positioning and messaging.
• Partner closely with our Global Sales and Customer Success teams to gather intelligence and implement enablement strategies.
• Directly influence our product roadmap and vision by sharing competitive insights with Product Management leadership.
• Evangelize the Coupa story by delivering compelling presentations at live and virtual events for internal and external audiences
• Identify ideal customers and opportunities for references, win stories and competitive feedback

• 5+ years of experience in B2B competitive intelligence including proven success in driving competitive messaging, positioning and sales enablement
• Ability to gather intelligence from research and data, present findings and decisions, influence stakeholders, and execute independently on initiatives
• Ability to work across organizational lines, command respect, and influence without authority
• Must be able to switch regularly and rapidly between strategy and execution
• Comfort and experience in presenting to diverse audiences, from small groups to large events, with the ability to engage, persuade, and communicate Coupa’s competitive differentiators effectively
• Excellent oral and written communication skills
• Bachelor’s degree or equivalent experience required

• MBA a plus
• Experience with Salesforce.com, Tableau, Clozd, Crayon, Highspot
• Experience with Procurement or Finance SaaS solutions