User Acquisition

1 Month ago • 1 Years + • Sales

Job Summary

Job Description

The User Acquisition specialist will be responsible for market research, user needs analysis, and planning and implementing advertising campaigns for Mobile Games. This role involves managing and optimizing campaigns for business efficiency, analyzing advertising and in-product data for campaign optimization, and generating ideas. The specialist will also prepare and analyze reports for evaluation and improvement suggestions, and collaborate with other departments throughout the product lifecycle.
Must have:
  • Plan and budget implementation
  • Data analysis and evaluation skills
  • Experience with Applovin, Google Ads, Facebook Ads, Tiktok Ads, Unity Ads (1+ year)
  • Ability to use analytics tools
  • Knowledge of the game market
Good to have:
  • Experience operating games in diverse markets
  • Experience in Vietnam market

Job Details

  • Mô tả công việc:
  • Nghiên cứu, khảo sát thị trường, phân tích nhu cầu người dùng.
  • Lập kế hoạch, triển khai các chiến dịch quảng cáo cho Game Mobile.
  • Quản lý và tối ưu các chiến dịch để đạt hiệu quả kinh doanh.
  • Phân tích dữ liệu quảng cáo và dữ liệu trong sản phẩm để tối ưu quảng cáo.
  • Lên ý tưởng .
  • Lập và phân tích báo cáo để đánh giá và đưa ra các đề xuất cải thiện.
  • Làm việc với các bộ phận khác trong các giai đoạn của sản phẩm.

 

  • Yêu cầu:
  • Có khả năng lên kế hoạch triển khai và dự trù ngân sách. Có kỹ năng phân tích, đánh giá số liệu.
  • Có kinh nghiệm triển khai quảng cáo trên các kênh Applovin, Google Ads, Facebook Ads, Tiktok Ads, Unity Ads… từ 1 năm trở lên.
  • Có kinh nghiệm vận hành game ở đa dạng các thị trường, đã có kinh nghiệm ở Việt Nam là một điểm cộng.
  • Có khả năng sử dụng các công cụ phân tích
  • Có kiến thức về thị trường game

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