Website & Digital Marketing Specialist

What We Do

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.

Why you should join us

Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!

Position Summary:

The Website and Digital Specialist is responsible for building and maintaining modern, creative user experiences across multiple websites and digital technology platforms. The person will be responsible for managing marketing content and maintaining our six brand websites while driving online sales and optimizing the customer shopping experience. This professional will combine marketing expertise with a thorough understanding of online business processes to enhance our digital presence and ecommerce performance.

Position Responsibilities:

• Work with Marketing team to translate creative, innovative design ideas into high-quality user experiences including CSS guidelines to deliver engaging Content Marketing programs
• Install, test, and maintain website and digital marketing technology tools and systems including software updates.
• Research, recommend, test, and install web software / plug-ins including updates.
• Operate within a Project Management environment -- currently Wrike-based.
• Work with 3rd party website development partners and freelancers as needed to maintain digital marketing functionality in accordance with Marketing strategy.
• Support Product Information Management team to facilitate data transfer across multiple platforms including PIM, eCommerce, data export as needed.
• Support eCommerce Manager in defining and managing SEO best practices and execution including product names, ID, descriptions, meta data, etc.
• Support eCommerce Manager in generating analytics reports to monitor KPI for all marketing efforts including conversion, SEO keywords, social referrals, and online advertising.
• Develop and execute comprehensive ecommerce marketing strategies to increase online traffic, conversion rates, and revenue
• Analyze website data and user behavior to identify trends and optimize marketing efforts
• Track key performance indicators (KPIs) and provide insights to improve marketing performance
• Monitor and report on ecommerce sales performance with recommendations for growth

Specific Knowledge, Skills or Abilities Required:

• Web software proficiencies: Liquid (Shopify), HTML, SQL, PHP, e-commerce, WooCommerce, theme design, blog
• Additional software proficiencies: Wrike, Adobe Suite, Word, Excel, Outlook, and Google Analytics
• Strong software skills: Microsoft Office, and aptitude for learning new software.
• Internet savvy, strong knowledge of social media and related apps.
• Excellent presentation and inter-personal skills.
• Highly organized, creative and able to juggle many projects simultaneously.
• Work autonomously when needed to push projects through tight timelines.

Position Qualifications:

Education:

Bachelor’s Degree in Marketing or related area, or equivalent experience

Experience:

3+ years of marketing experience

Work Environment and Physical Requirements:

Office Environment

Ability to sit for long periods of time

Vision abilities required to validate and enter data on computer

May occasionally lift and/or move up to 10 lbs.

Disclaimer: This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions.

Note:

FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions –including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs – on merit and the principles of equal employment opportunity.

Fox offers an excellent compensation package and wide-ranging opportunities for professional development. Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.