<p>Innovative solutions for avid social gamers.</p>

Everyrealm Inc.

Casino Marketing and Operations Specialist

Licensed Online Casino Marketing Consultant, Canada

SVP of Marketing, Online Casino

Chief Interactive Gaming Officer (Casino Gaming)

Casino Marketing Associate

This role requires 3+ years of experience in casino marketing, operations, or a related field. Must have expertise in CRM systems, email marketing, and customer segmentation. Strong analytical skills and ability to build relationships are essential.

<section aria-labelledby="job-description-title" class="styles--3vx-H" data-ui="job-description"><h2 id="job-description-title">Description</h2><div><p>Overview: You’ll be central to executing and refining the go-to-market/marketing strategy for a new online Curacao-licensed casino while ensuring smooth casino operations. Your role will cover CRM management, campaign execution, customer segmentation, and VIP program oversight, with a focus on building an engaging player experience and driving player loyalty.</p><p></p><p></p><p></p><h3>Key Responsibilities:</h3><h3>Marketing Responsibilities</h3><ul> <li>CRM &amp; Email Journeys:</li> <ul> <li>Manage and optimize CRM system and email journeys to drive player acquisition, engagement, and retention.</li> <li>Develop, implement, and monitor customer journeys, focusing on personalization and relevance for enhanced player experience.</li> </ul> <li>Promotions &amp; Campaign Management:</li> <ul> <li>Manage the CMS and set up / monitor promotions</li> <li>Execute marketing campaigns across multiple channels (Google, Facebook, Twitter, email, etc), targeting specific customer segments and demographics, adjusting based on performance metrics.</li> </ul> <li>Email Marketing &amp; Customer Segmentation:</li> <ul> <li>Create and schedule email marketing campaigns, crafting tailored messages for segmented lists to increase open rates, clicks, and conversions.</li> <li>Continuously refine segmentation strategies to target players with the most relevant offers and updates.</li> </ul> <li>Campaign Performance &amp; Targeting:</li> <ul> <li>Track and analyze campaign performance across channels, optimizing for acquisition, engagement, and retention.</li> <li>Utilize analytics to refine targeting strategies, ensuring our marketing efforts reach the right audience with the right message.</li> </ul> <li>Affiliate Marketing &amp; SEO:</li> <ul> <li>Work with affiliate partners and negotiate affiliate deals to drive traffic and sign-ups, managing relationships and monitoring performance.</li> <li>Optimize on-site content for SEO to increase organic visibility and traffic, aligning with overall brand positioning and player interests.</li> </ul> </ul><p></p><p></p><p></p><h3>Operations Responsibilities</h3><ul> <li>Customer Help &amp; Customer Service:</li> <ul> <li>Oversee customer service operations, ensuring prompt, accurate responses to player inquiries and resolving issues related to accounts, payments, and gameplay.</li> <li>Implement a process to collect customer feedback and continuously improve service quality.</li> </ul> <li>Client Reporting:</li> <ul> <li>Prepare regular reports on marketing and operational KPIs, including customer engagement, campaign effectiveness, player acquisition, and retention.</li> <li>Generate insights from reporting to inform decision-making and refine marketing and operational strategies.</li> </ul> <li>VIP Program Design &amp; Relationship Building:</li> <ul> <li>Develop and manage a VIP program with tiered benefits, rewards, and personalized support for high-value players.</li> <li>Foster strong relationships with VIP members, offering tailored support and benefits to enhance their gaming experience and drive loyalty.</li> </ul> <li>General Operations</li> <ul> <li>Design and implement operational workflows, document procedures, and develop best practices to ensure a smooth player experience.</li> <li>Create processes to effectively communicate customer feedback to product team&nbsp;</li> </ul> </ul></div></section><section aria-labelledby="job-requirements-title" class="styles--3vx-H" data-ui="job-requirements"><h2 id="job-requirements-title">Requirements</h2><div><h3>Key Qualifications:</h3><ul> <li>Experience: 3+ years of experience in casino marketing, operations, or a related field, ideally within the online gaming or iGaming industry.</li> <li>Marketing Expertise: Proven experience managing CRM systems, email marketing, and customer segmentation, with a track record of successful campaigns.</li> <li>Operational Knowledge: Familiarity with online casino operations, customer support protocols, and VIP program management.</li> <li>Analytical Skills: Data-driven approach to campaign optimization, reporting, and segmentation; ability to generate actionable insights from data.</li> <li>Relationship-Building Skills: Ability to engage with VIP players, delivering a top-tier experience that drives loyalty.</li> <li>Communication Skills: Strong written and verbal communication skills; attention to detail and creativity in messaging.</li> <li>Tech-Savvy: Familiar with CRM tools, CMS platforms, and online reporting tools; able to navigate marketing and operational software efficiently.</li> </ul><p></p></div></section>