<p>GOALS is our attempt to give football the game it deserves. A fair game, that is a reflection of football, rather than the football industry. We wanted to make a game that’s fun right away, without players having to invest a fortune. We are a remote first (within Europe) company with headquarters in Stockholm.</p><p>It’s a game about winning, but one where victory comes in more forms than simply winning matches. Focus on trick shots, design awesome t-shirts or create an arena that inspires greatness. No two players will be on the same journey.</p><p>GOALS is for everyone, like football can and should be. It’s for the casuals and the pros. For the players, the managers and the fans. It’s for the designers, the audience and the divas. For everyone who loves the game itself or anything surrounding it. GOALS is football.</p><p>We are humble in the way we work, always embracing that skilled and passionate people are the heart and core of our studio.</p><p>At GOALS we are all about encouraging creativity, curiosity, and innovation. We want a culture where you feel safe to be yourself and can voice your opinion.</p><p>We empower flexibility and believe in a balanced workplace. As an inclusive and international company, you decide where to work and when to do the job. We are a remote first (within Europe) company with headquarters in Stockholm.</p>

GOALS

Product Marketing Manager

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As Monetization Manager at SuperPlay, you'll manage the full in-app campaign calendar, developing short and long-term plans, defining goals, executing campaigns, and analyzing performance. You'll leverage product features and marketing tools to drive revenue growth while ensuring a positive player experience.  Responsibilities include creating promotional plans, implementing promotions across communication channels, monitoring results, and optimizing campaigns based on data analysis.  Collaboration with various teams (creative, operations, economy, BA, product) is crucial for executing in-game events and promotions.  You'll need strong creative skills, data orientation, and excellent communication abilities.

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<div class="col-lg-6 col-md-12 col-sm-12 positionInfo">
                            
                        </div> <div class="col-lg-6 col-md-12 col-sm-12 positionInfo">
                            <div class="row" ng-repeat="field in position.customFields.details | filter : field.value | orderBy : 'order' track by $index" ng-if="(legacyDesign || !isDescriptionField(field)) &amp;&amp; field.value">
                                <div class="col-lg-12 col-md-12 col-sm-12">
                                    <h3 class="smallTitle positionSubTitle brandColoredText" style="color: #3F455B !important;">Who are we?</h3>
                                    <div class="userDesignedContent company-description" ng-bind-html="field.value" rtl-direction-html="field.value"><p>Come and join a rapidly expanding mobile games company!</p><p>SuperPlay is a leading gaming company dedicated to creating unforgettable mobile gaming experiences. Founded in 2019 by industry experts from Playtika and Rovio, the company strives to develop innovative and exciting casual games that captivate millions of players worldwide and remain enjoyable for years to come.</p><p>Dice Dreams, our flagship game, has become a global sensation and a top-100-grossing hit, while Domino Dreams, our next big success, is also making a significant impact in the industry.</p><p>Our Newest Game – A Magical Collaboration with Disney!</p><p>Launching in 2025, our third game will bring beloved Disney stories and characters to life in an unforgettable gaming experience.</p><p>Our team, headquartered in Tel Aviv, is made up of talented, passionate, and ambitious professionals. And the future is even more exciting! Want to be part of our journey? Check out the job description below.</p></div>
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                            </div><div class="row" ng-repeat="field in position.customFields.details | filter : field.value | orderBy : 'order' track by $index" ng-if="(legacyDesign || !isDescriptionField(field)) &amp;&amp; field.value">
                                <div class="col-lg-12 col-md-12 col-sm-12">
                                    <h3 class="smallTitle positionSubTitle brandColoredText" style="color: #3F455B !important;">What will you do at SuperPlay?</h3>
                                    <div class="userDesignedContent company-description" ng-bind-html="field.value" rtl-direction-html="field.value"><p>Manage full-cycle in-app campaign calendar, including planning short &amp; long-term activities, defining goals, executing, and analyzing performance. Possess a deep understanding of existing game mechanics and how to best utilize them within Monetization tools.</p><ul><li>Develop quarterly, monthly, and daily promotional plans according to the monetization strategy.</li><li>In charge of the implementation of promotions through the campaign design and creative creation in all communication channels.</li><li>Responsible for the operational launch of campaigns, QA, monitoring results, reacting accordingly, analyzing the campaigns, and bringing insights for optimization.</li><li>Leverage product features and marketing tools to drive revenue growth and provide a good game experience to our players.</li><li>Constantly coming up with exciting new innovative ideas.</li><li>Constantly improving and optimizing in a data-driven manner the game experience and performance in order to hit the company KPIs.</li><li>Collaborate with the creative team, operations team, economy team, BA, and product managers in order to execute in-game events &amp; promotions.</li></ul></div>
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                            </div><div class="row" ng-repeat="field in position.customFields.details | filter : field.value | orderBy : 'order' track by $index" ng-if="(legacyDesign || !isDescriptionField(field)) &amp;&amp; field.value">
                                <div class="col-lg-12 col-md-12 col-sm-12">
                                    <h3 class="smallTitle positionSubTitle brandColoredText" style="color: #3F455B !important;">Who are you?</h3>
                                    <div class="userDesignedContent company-description" ng-bind-html="field.value" rtl-direction-html="field.value"><p><strong>Must-Have:</strong></p><ul><li>1+ years of experience working as a monetization live-ops/ CRM manager in a gaming company OR 2+ years of experience in a similar role (Product Marketing, Branding, Growth Manager, etc.) in a B2C company.</li><li>Strong English written/verbal communication skills.- Ability to&nbsp;write a copy for promotions.</li><li>Outstanding creativity, drive, and data orientation.</li><li>Strong sense of responsibility and professionalism.</li><li>Attention to detail with an eye for aesthetics.</li><li>A people person, positive, initiator, curious, independent, and a quick learner.</li><li>Excellent interpersonal skills and ability to work well independently or within a team environment.</li><li>Experience with planning in-app campaign calendar.</li><li>Working closely with the creative team to execute in-app promotions.</li></ul><p><strong>Advantage</strong>:</p><ul><li>Gaming background&nbsp;</li></ul></div>
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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

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As Product Marketing Manager at GOALS, you will lead go-to-market strategies and campaigns, balancing artistic expression with business goals.  Responsibilities include licensing and partnerships with influencers and brands, elevating player engagement and brand awareness, monitoring market trends, driving live service marketing, and managing the marketing budget. You will work closely with a small marketing team, ensuring all aspects of the game align with brand standards.  This is a hands-on role requiring creativity, execution, and a deep passion for gaming and esports. The role demands experience in developing and executing go-to-market strategies for game launches and live service marketing plans.

<div class="mx-auto max-w-[750px] prose font-company-body overflow-hidden break-words [&amp;_ol_li_li]:list-[lower-alpha]" data-controller="careersite--responsive-video">
    <h5>&nbsp;</h5><h2 style="text-align:center;"><strong>We are building the next generation of football gaming</strong></h2><p>&nbsp;</p><p dir="ltr">We believe football gaming should be as exciting and inclusive as the sport itself. Our vision is to build the world’s most player-centric football game, which empowers a global community to compete, create, and connect. No outdated licenses. No legacy limitations. Just pure football, driven by innovation, culture, and the people who love the game.<br><br>GOALS is for the kids and the champions. The creators, the grinders, the entertainers. For every moment of skill, every style of play, and every version of you. This is more than just a game — it’s a new standard.</p><p dir="ltr"></p><p><a href="https://studio.playgoals.com/" target="_blank">Read more about GOALS here.</a><br><br></p><h2 style="text-align:center;">Welcome to the Marketing&nbsp;team<em><strong><br></strong></em></h2><figure></figure><p><br>As <strong>Product Marketing Manager at GOALS</strong>, you’ll be at the forefront of our <strong>go-to-market strategy</strong>, leading the charge on campaigns that bring our brand and product to life for players around the world. This is a hands-on role where creativity meets execution -&nbsp;you’ll own the full campaign lifecycle from idea to impact.</p><p>We’re looking for someone who thrives in a fast-paced, ever-changing environment and who’s eager to build and scale marketing efforts across new and integrated channels. You’ll work across brand, product, and community to identify key target segments, develop resonant messaging, create high-impact content, establish performance tracking, and continuously iterate based on insights.</p><p>This is a role for a smart, creative self-starter who loves rolling up their sleeves and making things happen. Most importantly, you have a deep passion for <strong>gaming and esports</strong>, and you’re excited to shape how GOALS connects with the world.<br></p><p dir="ltr">This is a hands-on role where you create a next-level experience for our players together with our small marketing team of one community manager, one content producer, and a performance marketing specialist.<br></p><p dir="ltr">You are the guardrail to the brand standards and take responsibility for making all aspects of the game align with them, from music to kits.&nbsp;&nbsp;Successful candidates will have a solid marketing track record with a steady progression of increased responsibility and impact. You have demonstrated your ability to define clear goals and develop creative, high-impact marketing initiatives to achieve those goals, grounded in a deep understanding of the target audience and of partners in the ecosystem.<br><em><strong><br></strong></em></p><h4><strong><br>At GOALS, you will...</strong></h4><ul>
<li>Lead Go-To-Market strategies and campaigns with sharp narrative and visual aesthetics, while balancing artistic expression with business goals.</li>
<li>Be responsible for licensing and partnerships with influencers, football players, and lifestyle brands.</li>
<li>Elevate player engagement and brand awareness.</li>
<li>Monitor market trends and player feedback, leveraging insights to optimize marketing initiatives.</li>
<li>Drive Live Service marketing.</li>
<li>Manage the marketing budget, ensuring efficient resource allocation and achievement of scalable product growth with full ROAS measurement in place.</li>
</ul><ul>




























  </ul><p>&nbsp;</p><h4>Ideally, you have...</h4><ul>
<li>A degree in marketing, advertising, or other relevant fields&nbsp;with 3+ years of relevant marketing experience.</li>
<li>Experience developing and executing the Go-to-Market for a successful game launch.</li>
<li>Experience developing and executing Live Service market plans that impact player engagement, in-game retention, and monetization.</li>
<li>Experience in promoting a yet not fully launched game by setting up partnerships and building relationships with relevant external stakeholders like brands and influencers.</li>
<li>Experience in leading and maintaining relationships with external partners: agencies, brands, influencers and so on. You have creatively directed and led all aspects of work with external partners to ensure they are aligned with project expectations and brand standards.</li>
</ul><ul>




























  </ul><p>&nbsp;&nbsp;</p><h4>About the Employment</h4><p>The position is permanent and you can work from our Stockholm office, hybrid, or fully remote from anywhere in Europe. It is important that you are able to communicate unhindered in verbal/written English.</p><p> For this position, we do not offer relocation assistance.<br><br>In addition to opportunities for creative impact and professional growth, working at GOALS has many other benefits like&nbsp;occupational pension, 30 days PTO, flexible work hours, stock options&nbsp;and more. <a href="https://studio.playgoals.com/life" target="_blank">Learn more here.</a></p><p>&nbsp;</p><h4>Application</h4><p>For this role, we would like you to include:<br></p><ul>
<li>LinkedIn profile, CV, or any other document that showcases your experience</li>
<li>A link to your portfolio(if applicable)</li>
</ul><p>We strongly encourage you to apply even if you don’t feel that you tick all the boxes. You just might be exactly what we need, even if we haven’t understood it yet. GOALS is still a young company and we change quickly. But one thing that never changes is our conviction that we need a diverse studio environment, filled with different perspectives and skills.</p><p><a href="https://studio.playgoals.com/stories/recruitment-process" target="_blank">Read more about our recruitment process</a></p>
  </div>