Account Executive, KGTV

Are you a driven sales professional looking to help local businesses grow through innovative advertising solutions? KGTV, the ABC affiliate in beautiful San Diego, is seeking a talented Account Executive to join our dynamic sales team. In this role, you'll connect local businesses with customized multi-platform advertising campaigns that deliver real results across broadcast television, OTT video, social media, digital display, email targeting, and more.

WHAT YOU'LL DO:

• Sell advertising solutions to local and regional businesses and advertising agencies
• Apply the Scripps Sales Process (SSP) to analyze customer needs and develop customized advertising solutions that provide return on investment
• Facilitate customers' ability to take advantage of the full array of digital marketing options available beyond television commercial airtime
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates
• Serve as a trusted advisor with clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals
• Perform client services, including media avail negotiations, presentation preparation and execution, copy writing, and collection of revenue
• Effectively manage a sales funnel through CRM systems, monitoring and achieving key performance indicators
• Contribute to creative campaign development through client communication, storyboard creation, and production assistance
• Build and maintain strong client relationships
• Perform routine administrative functions including makegood resolution, CRM updates, and communication with sales leadership

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred

WHAT YOU'LL BRING:

• Highly self-motivated and goal focused
• Highly creative and innovative thinking
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation abilities
• Exceptional verbal and written communication skills
• Outstanding presentation abilities
• Strong time management and organizational skills
• Proficiency with Microsoft Office
• Working knowledge of Google Office and virtual conferencing platforms
• Driving required. Valid Driver's License, good driving record, and ability to provide proof of insurance with the company required insurance limits