Sr. Manager, Digital Content, WCPO

Are you ready to lead the digital transformation of Cincinnati's trusted news source? WCPO, The E.W. Scripps Company ABC affiliate in Cincinnati, Ohio, is seeking a dynamic Digital Content Manager to drive our digital business and operations forward. This role is essential to our mission of serving the Greater Cincinnati community across all digital platforms, ensuring we deliver timely, relevant news and information 24/7.

As our Sr. Manager, Digital Content, you'll be at the forefront of digital innovation, working collaboratively across departments to optimize our online presence, drive revenue growth, and enhance audience engagement. This is an exciting opportunity to shape the digital future of a leading news organization while making a meaningful impact in one of America's great cities.

WHAT YOU'LL DO:

• Contribute to setting and execute local digital strategy to achieve business goals.
• Create and manage internal systems and processes to keep all digital platforms up-to-date, current, and competitive with local news and information (text, video, data) 24 hours a day, 7 days a week.
• Partner with local sales management to achieve revenue targets and capitalize on alternate revenue streams, including passive revenue.
• Manage overall functionality of station website, and all other assigned digital platforms.
• Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms.
• Optimize pages and sections of the website for search engine optimization (SEO).
• Track monthly analytics, including standard web, advertiser, video, mobile and social.
• Work closely with all departments, including News, Advertising, Marketing, Sales, in a collaborative manner to support their digital needs.
• Conceptualize and create new content areas on websites and manage others engaged in similar assignments
• Work with site partners and advertisers to create and maintain web content, including the incorporation, insertion and maintenance of native content or advertiser creative and video commercials into the sites or apps.
• May perform some design of advertiser creative.
• Troubleshoot website problems that may develop.
• Provide digital training and development for station colleagues as needed.
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 8+ years of experience in digital media, journalism, broadcast, media sales or a closely related field
• Prior managerial experience preferred

WHAT YOU'LL BRING:

• Ability to multi-task and prioritize in a fast-paced newsroom environment
• Ability to meet deadlines
• Proven ability to work collaboratively with editorial, sales and marketing leaders
• Strong sense of initiative and focus on continuous learning
• Strong understanding of analytics for digital audience, engagement and revenue
• Ability to build strong relationships in the local station, with the corporate team, and with third-party partners
• Demonstrated entrepreneurial abilities, with start-up business/project skills strongly preferred
• Demonstrated change management skills or experience
• Persuasive, encouraging and motivating
• Working knowledge of online content management systems (CMSs) and HTML
• Working knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred
• Knowledge of social media and SEO concepts, and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred
• Demonstrated success in growing social media audiences and communities (including but not limited to Facebook, Twitter and YouTube) is strongly preferred

WHERE YOU'LL LIVE, WORK AND PLAY:

Cincinnati offers an incredible blend of Midwestern charm and metropolitan sophistication. Known as the "Queen City," Cincinnati sits beautifully along the Ohio River and boasts a rich cultural heritage with world-class museums, a thriving arts scene, and historic neighborhoods like Over-the-Rhine with its stunning 19th-century architecture.

The city is famous for its passionate sports culture, home to the Cincinnati Bengals and Cincinnati Reds, plus the vibrant entertainment districts of The Banks and Newport on the Levee. Food lovers will discover Cincinnati's unique culinary identity, from famous Cincinnati chili to an emerging craft brewery scene and farm-to-table restaurants.

With affordable living costs, excellent parks including the scenic Cincinnati Zoo and Botanical Garden, and easy access to both urban amenities and outdoor recreation, Cincinnati provides an exceptional quality of life. The city's central location offers convenient travel throughout the Midwest, while its growing tech and business sectors create abundant professional opportunities.

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If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

About Us

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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