ACD, Collectibles

eBay is seeking a passionate and strategic Associate Creative Director (ACD) to lead creative development for the collectibles category in the U.S. market. As a senior creative lead on the Brand Creative team, this role will oversee storytelling and campaign execution that fuels engagement among one of eBay’s most dedicated and culturally connected customer bases—from trading cards and comics to toys, memorabilia, and beyond.

The ACD will guide creative direction for integrated marketing campaigns across multiple touchpoints, partnering closely with marketing leads, merchandisers, category managers, and external agencies. This individual will play a meaningful role in connecting eBay’s collectibles community to the stories, passions, and products they care most about—driving awareness, affinity, and sales through breakthrough, community-first creative.

Key Responsibilities

• Lead creative strategy and execution for eBay’s collectibles category, developing integrated campaigns across awareness, consideration, and retention stages.
• Oversee agency and internal team output across media formats including branded content, digital video, social-first storytelling, display advertising, CRM, events, and editorial partnerships.
• Drive culturally attuned creative work that taps into collector passions, niche subcultures, and fandom trends—while staying true to the eBay brand.
• Collaborate with merchandising, marketing, and category teams to translate business priorities into compelling creative narratives.
• Guide a cross-disciplinary creative team (copy, art direction, design) to concept, develop, and refine campaign assets that are visually and verbally resonant with collectors.
• Manage and mentor creative team members and provide consistent, clear feedback to agency partners and freelancers.
• Partner with social strategists and community teams to build content that drives organic engagement and brand advocacy within collectibles communities.
• Act as a brand steward for the collectibles vertical—ensuring consistency of voice, tone, and identity across all consumer touchpoints.
• Monitor category trends and customer behavior to inform creative strategies, campaign timing, and content formats.
• Present work to senior leadership, providing strategic rationale and consumer insight to support campaign direction.

Qualifications

• 7+ years of creative experience in advertising, content marketing, or brand storytelling—preferably with a focus on fandom, collector culture, gaming, or lifestyle brands
• Minimum of 3 years in a leadership or ACD role, guiding cross-functional or agency teams across campaign development
• Deep understanding of collectibles communities—from trading cards and comic books to sneakers, streetwear, or vintage toys—and the cultural and emotional drivers behind them
• Demonstrated success developing integrated campaigns across digital video, paid social, influencer marketing, editorial content, CRM, and experiential
• Strong editorial and art direction skills; ability to evaluate, shape, and elevate copy and design across mediums
• Experience managing creative agencies and production partners, with an eye for detail and a focus on executional excellence
• Strong collaborative skills and comfort working across multiple partners, timelines, and priorities
• Portfolio that displays creative innovation, storytelling variety, and impact in passion- or community-centric industries
• Excellent communication, presentation, and project management skills
• Bachelor’s degree in Communications, Design, Marketing, or a related field preferred

Why Join Us

Collectibles are more than products—they’re stories, passions, investments, and connections. eBay has been a trusted home for collectors for decades, and the creative team is crafting the next era of that legacy. As the Associate Creative Director for Collectibles, this role offers the opportunity to lead aggressive campaigns, celebrate subcultures, and build work that resonates deeply with some of eBay’s most committed and engaged audiences. Join a team where creative storytelling meets cultural significance—at scale.