Job Description
The role involves leveraging Adobe Target to enhance customer experience across digital channels. Key responsibilities include hands-on experience in Adobe Target, digital marketing, and implementation. The candidate will be expected to develop reports and dashboards in Adobe Analytics and Target, advise on testing protocols, and create activities for A/B, multivariate, and experimentation testing. They will also be responsible for implementing recommendations and automated personalization, alongside troubleshooting and fixing any configuration and integration issues. Good communication and interpersonal skills are essential for client interactions.
Good To Have:
- Understanding of cross-product integration
- Experience in solution design and client interactions
- Data visualization experience
- Experience with agile methodologies (Scrum)
- Mobile tagging experience
Must Have:
- Hands-on experience in Adobe Target
- Minimum 2-4 years of consulting and implementation experience
- Knowledge of Adobe Experience Cloud
- Experience in leading Adobe Analytics implementations
- Experience in creating experience activities
- Technical expertise on Adobe Target
- Knowledge of JavaScript, HTML, and CSS
- Integration of Target with sites and Analytics tools
- Good communication skills
Job Description
- Should have hands on experience in Adobe Target and would be responsible for helping to deliver and improve the end customer experience across client’s digital channels, leveraging Adobe Target Platform
Primary Skills
- Experience in digital marketing, should have thorough working knowledge of Adobe Target with minimum 2-4 years of hands-on consulting and implementation experience
- Knowledge of overall Adobe Experience cloud solution and framework
- Experience in leading Adobe Analytic simple implementation across Web, mobile, and apps
- Develop reports and Dashboards to meet clients’ needs in Adobe Analytics and Target Advice on testing protocols and practices to ensure testing needs are met.
- Experience in creating experience activities, A/B , multi variate testing & Experimentation testing
- Experience in recommendations activities & Automated Personalization
- Technical expertise on Adobe Target with hands-on use cases implementing experience.
- JavaScript, HTML, CSS knowledge required
- Integration of Target with sites and Analytics tools
- Debug, troubleshoot, and fix the configuration and integration issues.
- Good communication & interpersonal skills
- Good to have understanding / exposure to cross product integration (i.e. Target – Campaign, Target – AAM etc..)
- Good to have experience in solution design, RFP and client interactions
Secondary Skills
- Data visualization experience: workspace, report builder, PowerBi, and tableau, Optimizely experience & Google analytics
- Experience with agile methodologies: Scrum
- Mobile tagging experience
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