Analyst II, CRM Analytics

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

Our Analytics team is focused on using data to generate insights and power fact-based decisions across the business. As an Analyst on the team, you will monitor, measure, and improve the health and performance of our CRM Marketing. Through cross-functional collaboration and inventive metrics building, you will enable teams across our organization to make smarter, better, and faster decisions.

What you’ll do as an Analyst II, CRM Analytics

• Monitoring business and customer performance for our key product verticals, including CRM campaign performance, new vertical and state launch planning, high-value customer analysis, state and sports trends, and competitive analysis.
• Work closely with our CRM operations teams to identify areas of opportunity, align on key performance indicators, and measure performance.
• Build and maintain a reporting suite to support critical initiatives.
• Create high-quality presentations to communicate with key stakeholders across the business effectively.
• Design and execute against a testing agenda to advance our overall CRM strategy.
• Partner cross-functionally with key stakeholders, including operations, promotions, product, and engineering to analyze customer behavior.

What you’ll bring

• Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
• At least 2 years of experience in business analytics or data science.
• Practical experience with SQL/Snowflake and Tableau. Python/R experience is a plus.
• Knowledge of A/B testing, experimental design, and hypothesis testing methods.
• Curiosity to learn about a complex business and a desire to grow as an analyst.

#LI-SG2

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

About Us

DraftKings Inc. (Nasdaq: DKNG) is a digital sports entertainment and gaming company. It’s simple, at DraftKings, we believe life’s more fun with skin in the game. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. Headquartered in Boston, with offices around the globe, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do, and think you will too.

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