Apprentice E-commerce B2B Junior Manager F/H

1 Day ago • All levels

Job Summary

Job Description

HP Inc. is a global leader in innovative technology products. The HP Online Store in France manages e-commerce activities for consumer and small business sales, including online sales, internal telesales, and marketplace presence. This rapidly growing business, exceeding 80 million euros, aims for 25% annual growth. The Junior E-commerce Manager will drive online sales for professional and consumer product ranges (PCs, printers, accessories) by defining and managing commercial strategies, optimizing product offerings, adjusting marketing mix, and analyzing competition for pricing. This role directly impacts the HP Store's P&L.
Must have:
  • Define and pilot global commercial strategy through campaigns, alliances, eDMs.
  • Construct product offerings based on objectives and market analysis.
  • Adjust marketing mix to boost conversion on HP Store and via telesales.
  • Analyze competition to recommend online pricing.
  • Take initiatives and embrace challenges with teamwork.
  • Passion for commerce, its reactivity, e-commerce, and its transformations.
  • Strong marketing and brand image sense to promote strong brands.
  • Interest in professional clients, analyzing their buying behavior and needs.
  • Excellent interpersonal and contact skills for internal/external relations.
  • Highly organized with attention to detail.
  • Ability to seize and complete opportunities.
  • Driven to exceed goals, seek new challenges, and embrace innovation.
  • Value individual performance and collective success equally.
Good to have:
  • Preparing a Master 2 (Bac+5) degree.
  • Specialization in digital marketing.
  • From a business school or equivalent.
Perks:
  • Responsible missions with opportunities for growth and career progression in France and abroad.
  • Involvement in internal networks (Young Employee Network, Women@hp, Well-being at work team).
  • Acquisition of strong knowledge in online sales tools and technological products.
  • Mastery of Tableau (Reporting Analytics).
  • Mastery of Google Data Studio (Data Analytics).
  • Mastery of Google Analytics (Data Analytics).
  • Mastery of Microsoft Environment (Excel, PowerPoint, Teams).
  • Business management skills.
  • Project management skills.
  • Merchandising skills.

Job Details

Who we are?

HP Inc. (www.hp.com) is the world leader in innovative technology products: computers and printers, serving individuals, professionals, businesses, and public administrations.

Worldwide, our project is to create technologies that improve the lives of our customers.

For more information, you can visit our website: http://www.hp.com/fr

Within HP France, the HP Online Store organization covers e-commerce activities ensuring the sale of our products to general consumers and small businesses through online sales, internal telesales, and presence on marketplaces.

HP Store organization is an autonomous business unit managing its own P&L.

In very strong growth, it is an activity of more than 80 million euros. The intention is to achieve 25% annual growth at the pace of the e-commerce market transformation.

The HP Store plays a key role in strengthening HP France's leadership in its IT markets.

What we will do together:

To consolidate and accelerate this online performance, we are looking for a Junior Online Sales Manager for professional & individual clients.

Their mission is to develop online sales of all our professional & individual product ranges (personal computers, printers, accessories) for the corresponding markets.

In this context, your responsibilities will revolve around the 4Ps: Products, Price, Place & Promotion.

The mission notably covers:

  • The definition and piloting of the global and detailed commercial strategy through the implementation of promotional campaigns, alliance management, and eDM implementation.
  • The construction of the product offer according to the objectives you have set and the market determinants you will have analyzed.
  • The adjustment of the marketing mix to favor conversion on the HP Store website and via telesales advisors.
  • The analysis of competition to recommend the online pricing positioning of the offer.

These responsibilities allow you to have a direct influence on the HP Store's income statement: turnover, margin, stock level, and replenishment. You thus control complete business flows and place yourself at the heart of interactions with the rest of the HP teams: European teams for Store operations, French teams for products and commercial operations, external partners for marketing opportunities.

Who are you?

As part of a 12-month apprenticeship contract, we are looking for a candidate preparing a Master 2 (Bac+5) degree, ideally with a specialization in digital marketing, within a business school or equivalent.

For this position, we are looking for a collaborator capable of taking initiatives and meeting challenges by relying on permanent teamwork.

Develop e-commerce and focus on the customer:

  • You like commerce and its reactivity; e-commerce and its transformations.
  • You have a sense of marketing and image to make strong brands shine and exploit their attractiveness.
  • Professional clients interest you, and you want to analyze their purchasing behavior and needs.

Act as a team and in project mode:

  • Relations with other departments of the company, in France and abroad, are permanent: you must have a sense of human relations and contact and an ability to take initiatives.
  • You are very organized with attention to detail.

Take on challenges:

  • You know how to seize opportunities and see them through.
  • You like to exceed your objectives, you seek new challenges, and you are excited by innovation.
  • But you attach as much importance to individual performance as to collective success.
  • Proficiency in English is essential in addition to fluent French.
  • Very good knowledge of Excel and Powerpoint is also required.
  • This comprehensive role will allow you to acquire very good knowledge of online sales tools and technological products.

Skills I will acquire:

  • Tool proficiency:
  • Tableau (Reporting Analytics)
  • Google Data Studio (Data Analytics)
  • Google Analytics (Data Analytics)
  • Microsoft Environment (Excel, PowerPoint, Teams)
  • Business management
  • Project management
  • Merchandising

Why join HP?

HP offers responsible missions that you will have the opportunity to develop through your commitment, skills, and sense of initiative! This position can be the first step in a great career, opening up prospects in France and abroad.

Bound by a strong corporate culture, our employees are involved in numerous initiatives within internal networks (Young Employee Network, Women@hp, Well-being at work team...).

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About The Company

Our vision is to create a world where innovation drives extraordinary contributions to humanity. This vision guides everything we do, how we do it, and why we do it.

Our technology – a product and service portfolio of personal systems, printers, and 3D printing solutions – was created to inspire our vision and we are doing everything in our power across climate action, human rights, and digital equity to make it so.

We believe thoughtful ideas can come from anyone, anywhere, at any time. And all it takes is one to change the world.

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