Area Users Associate

2 Weeks ago • 2 Years +

Job Summary

Job Description

The Area Users Associate will be responsible for developing Gojek products by implementing strategic marketing plans. This includes managing marketing activities, ensuring activities align with standards, and supervising vendors for merchant branding. The role requires collaboration with various teams and focuses on user growth through visibility and partnerships. The role involves developing and executing integrated digital marketing strategies with clear metrics, setting communication plans, and ensuring consistent messaging. This position supports the Area Senior Manager in achieving user growth targets and requires strong analytical, communication, and problem-solving skills. The team focuses on partnerships and increasing visibility in respective regions.

Must have:

2 years of marketing or sales experience.
Good understanding of local knowledge.
Strong analytical and planning skills.
Good communication and presentation skills.
Excellent problem-solving skills.
Ability to work independently and in a team.
Agile and fast in thinking and execution.

Good to have:

Exposure of working at a top global FMCG company would be a plus point

5 skills required

5 skills required for this role

Add these skills to join the top 1% applicants for this job

communication

agile-development

presentation-skills

cross-functional

talent-acquisition

Job Details

About the Role

You will be responsible for developing Gojek products by creating and implementing strategic marketing plans across various touch points namely visibility, partnership, and digital to name a few. You will also be responsible for the marketing funnel of Gojek products across the representative Area, aligned with the headquarters initiatives. You will work closely with the User Growth, Marketing, and cross-functional team.

What You Will Do

Support Area Senior Manager to drive User Growth focus areas in terms of Visibility & Partnership which will deliver POI domination, POS merchants branding, standard package that will deliver Area target completed orders and active users.

Manage all day to day marketing executional activities from all areas needed to deliver the User Growth plans. e.g. contract, PO, invoice, etc.

Ensure all User Growth activities in areas are delivered with a given standard of accuracy, completeness, timeliness as per the standard package and local initiatives.

Externally supervise vendors/daily workers in executing merchant branding and POI domination on a regular basis.

Internally work with direct responsibility to deliver area executions and targets by executing events, exhibits, and other activities.

Good with data to develop and execute clear integrated strategies of digital marketing with clear metrics and excellent results.

Responsible for setting the integrated communications plan and ensuring consistency of messaging and brand communications. Working closely with the sales, government relations, and operations team.

What You Will Need

Min. 2 years of working experience in Marketing/Sales

Good understanding of local knowledge

Strong analytical and planning skills

Good communication and presentation skills

Excellent problem-solving skill with the ability to play it well independently and in a team

Good collaboration with compassion and proactiveness

Agile and fast in thinking and execution

Have exposure of working at a top global FMCG company would be a plus point

About the Team

We oversee all things and act as a center of excellence for partnerships and increasing potential visibility in respective region POI or malls and work to create (consumer engagement and brand awareness. It’s our job to ensure that all engagement activities run seamlessly. One of the biggest challenges we had to face is to ensure gojek domination is consistent across Jabodetabek region. We eventually resolved it by doing close coordination with HQ and the regional team. Currently, we’re busy at work on various projects, including one about POI domination, merchants branding.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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