ASO Executive

4 Weeks ago • All levels

Job Summary

Job Description

Mindbotix, a mobile game development company, seeks an ASO Executive. This role involves keyword research to identify impactful keywords, crafting compelling game titles and descriptions, and analyzing competitor strategies. The executive will also plan and execute A/B testing for game elements, manage reviews and ratings, adapt ASO strategies for different markets, stay updated on app store algorithm changes, and monitor game performance using ASO tools. The goal is to enhance game visibility and downloads, requiring a deep understanding of app store ecosystems and user psychology.

Must have:

Proven experience in Games ASO.
Solid understanding of app store ecosystems.
Proficiency in ASO tools and analytics.
Exceptional communication skills.
Creative thinking in gaming context.

3 skills required

3 skills required for this role

Add these skills to join the top 1% applicants for this job

lqa

alphabeta-testing

algorithms

Job Details

Company Description:

Welcome to Mindbotix, a cutting-edge mobile game development company that takes entertainment to new heights. With a passion for creating immersive and engaging gaming experiences, we specialize in crafting captivating games for Android, iOS, and various other platforms. Our talented team of developers, designers, and visionaries collaborate seamlessly to bring innovative concepts to life.

Job Description:

- Keyword Research: Conduct thorough keyword research to identify high-impact keywords and phrases for optimizing game visibility and ranking - Title and Description Optimization: Craft compelling game titles and descriptions, integrating relevant keywords while maintaining strong user appeal - Competitor Analysis: Analyze and keep tabs on the ASO strategies of competing games to identify opportunities and trends - A/B Testing: Plan and execute A/B testing for game elements, including icons, screenshots, and videos, to enhance click-through rates and conversions - Review and Rating Management: Develop and implement strategies to encourage positive game reviews and ratings, as well as effectively address user feedback - Localization: Adapt ASO strategies for different markets and languages, considering cultural nuances and search trends - App Store Algorithm Updates: Stay informed about changes in app store algorithms and adapt ASO strategies accordingly - Performance Tracking: Monitor and analyze game performance using ASO tools and analytics to make informed decisions

Qualifications:

- Proven experience in Games ASO with a track record of enhancing game visibility and downloads - Solid understanding of app store ecosystems, particularly the App Store (iOS) and Google Play (Android) - Proficiency in ASO tools and analytics - Exceptional communication and collaboration skills - Creative thinking and a strong understanding of user psychology in the gaming context