ASO Specialist

2 Minutes ago • 2-5 Years

Job Summary

Job Description

As an ASO Specialist, you will be responsible for optimizing app store visibility and downloads through keyword research, metadata optimization, and creative testing. You will monitor app rankings, analyze performance using ASO tools, and stay updated on industry best practices. This role requires strong analytical skills, collaboration with various teams, and a passion for mobile gaming, with 2-5 years of ASO experience.

Must have:

Conduct keyword research, competitive analysis, and market trend evaluation for app store optimization.
Optimize app store metadata to boost visibility and downloads.
Collaborate with the design team to create and test high-performing store creatives.
Monitor app store rankings, conversion rates, and user behavior to identify growth opportunities.
Execute A/B tests on store assets and analyze performance to improve user acquisition.
Track and report ASO performance using tools like Sensor Tower, AppTweak, App Annie, or Mobile Action.
Stay current with app store algorithm updates, platform guidelines, and industry best practices.
Work closely with product, UA, and data teams to align ASO strategy with broader marketing and product goals.
2–5 years of experience in ASO, ideally within the mobile gaming industry.
Deep understanding of app store ecosystems (Google Play & iOS App Store).
Proficiency in ASO tools (e.g., AppTweak, Sensor Tower, Mobile Action, App Annie).
Experience with A/B testing tools such as Storemaven or SplitMetrics.
Strong analytical skills and familiarity with app analytics platforms (e.g., Firebase, Appsflyer, Adjust).
Excellent communication, collaboration, and project management skills.

Good to have:

Passion for mobile gaming and understanding of the mobile game player lifecycle.

5 skills required

5 skills required for this role

Add these skills to join the top 1% applicants for this job

team-management

communication

game-texts

alphabeta-testing

firebase

Job Details

Key Responsibilities:

Conduct keyword research, competitive analysis, and market trend evaluation for app store optimization.
Optimize app store metadata (titles, subtitles, descriptions, keyword fields, etc.) to boost visibility and downloads.
Collaborate with the design team to create and test high-performing store creatives (icons, screenshots, videos).
Monitor app store rankings, conversion rates, and user behavior to identify growth opportunities.
Execute A/B tests on store assets and analyze performance to improve user acquisition.
Track and report ASO performance using tools like Sensor Tower, AppTweak, App Annie, or Mobile Action.
Stay current with app store algorithm updates, platform guidelines, and industry best practices.
Work closely with product, UA, and data teams to align ASO strategy with broader marketing and product goals.

Requirements:

2–5 years of experience in ASO, ideally within the mobile gaming industry.
Deep understanding of app store ecosystems (Google Play & iOS App Store).
Proficiency in ASO tools (e.g., AppTweak, Sensor Tower, Mobile Action, App Annie).
Experience with A/B testing tools such as Storemaven or SplitMetrics.
Strong analytical skills and familiarity with app analytics platforms (e.g., Firebase, Appsflyer, Adjust).
Excellent communication, collaboration, and project management skills.
Passion for mobile gaming and understanding of the mobile game player lifecycle.