Kulfi Collective is seeking an Associate Creative Director to join their team in Mumbai. This role involves leading the development of social-first content across various formats, collaborating with cross-functional teams to generate strategic ideas, and overseeing execution from design to post-production. The ideal candidate will have 4-6 years of experience in a creative, social media-focused role, a strong portfolio, and a passion for internet culture and emerging technologies, including AI tools.

Must Have

• Lead development of social-first content across formats like Reels/Shorts, carousels, long-form, short-form, live videos
• Collaborate with cross-functional teams to turn briefs into sharp, strategic, and culturally-relevant ideas
• Craft visually compelling decks supported by strong insights, references, and mood boards
• Oversee execution across design, production, and post to ensure content aligns with creative intent and brand voice
• Collaborate with junior creatives with clear, constructive feedback
• Stay tuned into internet culture, emerging creators, platform shifts, and content trends
• Ensure all creative work meets high standards of quality and aligns with client brand guidelines
• Build and maintain relationships with the internal team
• Foster a collaborative, creative and positive work environment

Good to Have

• Experience preferably within a digital advertising agency
• Growth Mindset
• Agile and a doer
• Excellent communication skills with a can-do attitude
• Curiosity and willingness to experiment with latest trends and technologies
• Problem-solving approach

What are we looking for

Associate Creative Director Copy

Reporting to: Senior Creative Director

Company: Kulf Collective

Location: Mumbai

About the role

At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We are seeking an Associate Creative Director to join our team of badass creatives and help us produce content that is kickass.

We are seeking a boundary-pushing, idea-generating, and pop-culture-loving Associate Creative Director to join our team of badass creatives and help us produce content that shines.

A person with a unique blend of imagination, charisma, and caffeinated energy to transform brands into epic tales that'll have the internet begging for more.

A day in the life of an Associate Creative Director Copy

• Leading the development of social-first content across formats like Reels/Shorts, carousels, long-form videos, short-form videos, live videos, etc.
• Collaborating with cross-functional teams to turn briefs into sharp, strategic, and culturally-relevant ideas.
• Crafting visually compelling decks supported by strong insights, references, and mood boards that sell the creative vision.
• Overseeing execution across design, production, and post to ensure the final content aligns with the creative intent and brand voice.
• Collaborating with junior creatives with clear, constructive feedback to help sharpen their thinking and elevate the overall quality of work.
• Staying tuned into internet culture, emerging creators, platform shifts, and content trends to inspire new formats and ideas.
• Ensuring that all creative work meets high standards of quality and aligns with our clients' brand guidelines.
• Build and maintain relationships with the internal team.
• Foster a collaborative, creative and positive work environment.

Qualities and skill sets we would like for you to showcase

• 4-6 years of experience in a creative, social media focused role, preferably within a digital advertising agency
• A portfolio showcasing your involvement in mind-blowing work across social media platforms and campaigns..
• You're a natural-born hustler with a Growth Mindset and is able to take ownership of personal development and growth.
• You are agile and a doer
• You have excellent communication skills, with your can-do attitude.
• Pushing the envelope and inviting the future of content creation by dabbling in AI Writer and AI Design Tools like Chatgpt, Midjourney, gemini, veo 3. and more. Approaching everything as a problem solver.
• You're always on the lookout for the latest trends and technologies in the industry because you're just that curious and don’t shy away from experimenting.
• You’re a digital genius with an innate taste for the latest and greatest social platforms, digital technology, an instinct for snappy writing and a natural feel for what the audience wants.