Associate - Digital Marketing Technology Assistant

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Associate

Job Description & Summary

At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.

In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You will manage brand campaigns, conduct market research, and confirm consistency across all channels.

We are seeking a detail-oriented and digitally capable individual to operate our Electronic Direct Mail (EDM) campaign using Salesforce Marketing Cloud. The primary focus of this role is email marketing execution, including campaign setup, audience segmentation, and performance tracking. In addition, the successful candidate will provide occasional support to the website team, assisting with site analytics, basic content updates, and optimisation when required. This role is ideal for someone who thrives at the intersection of marketing automation and digital content strategy.

Key Responsibilities:

Salesforce Marketing Cloud (Primary focus):

• Build and deploy EDM campaigns using Email Studio, Journey Builder and Automation Studio
• Manage subscriber data, segmentation and personalisation strategies
• Monitor campaign performance and provide actionable insights
• Ensure compliance with international email marketing regulations and consent protocols

Website content support (Backup role):

• Assist with site analytics to monitor performance and user behaviour
• Create and update website content in line with brand guidelines
• Support basic content optimisation to enhance engagement and accuracy

Requirements

• Degree in Information Systems, Data Analytics, Computer Science, or Marketing (with Salesforce experience)
• Hands-on experience with Salesforce Marketing Cloud
• Familiarity with email marketing best practices
• Strong attention to detail and ability to manage multiple digital touchpoints

Desirable extras

• Salesforce certifications (e.g. Marketing Cloud Email Specialist)
• Understanding of Personal Data Protection Law (UU PDP) or other email compliance frameworks

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Advertising, Brand Activation, Brand Activation Planning, Brand Architecture, Brand Management, Brand Marketing, Brand Storytelling, Brand Strategy, Business Communications, Business Writing, Communication, Competitive Analysis, Content Development, Corporate Media, Digital Merchandising, Emotional Regulation, Empathy, External Communications, Inclusion, Intellectual Curiosity, Marketing Operations, Market Research {+ 10 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Up to 20%

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date