Associate Manager, Affiliate Marketing

At Disney, the Growth Marketing team drives new subscriber acquisition and profitability for Disney+ and The Disney Bundle. The Associate Manager, Affiliate Marketing will be crucial in scaling the affiliate marketing business, focusing on strategy development, partner recruitment, and campaign optimization across APAC. This highly analytical and collaborative role requires a passion for digital media, a growth mindset, and the ability to work with internal teams and high-profile external partners to deliver breakthrough results in a fast-paced, dynamic environment.

Must Have

• Develop and implement strategies to drive subscriber acquisition, conversion and efficiency via the affiliate marketing program for Disney+ in APAC (KR, JP, TW, SG)
• Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners, including editorial publishers, affiliate networks, high-quality incentivized and loyalty programs, brand-to-brand partnerships, and creators/influencers
• Responsible for the collection, storage, and distribution of marketing assets such as branded materials across multiple databases
• Collaborate with internal cross-functional teams like brand, legal, strategy for campaign approvals and coordination, as well as regional marketing teams for localization of campaigns and local affiliate recruitment if applicable
• Develop and execute strategy across affiliate marketing ecosystem including sell-in documents, bounty and payout models and contracts
• Drive sign-ups through highly coordinated B2B partnerships, including via structuring and building business cases around offer-based campaigns
• Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance efficiency of marketing spend
• Develop robust test & learn plan to improve performance and marketing spend efficiencies, based on data & analytical insights
• Own direct relationship with top affiliate partners and external vendors/agencies
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high-impact campaigns and initiatives
• Drive innovation with partners to get them excited to promote our first-class streaming services and beloved content
• 4-5 years of digital marketing experience
• Strong knowledge of the affiliate and partner marketing space in APAC (KR, JP, TW, SG) and how to optimize partnerships to drive performance across various affiliate models
• Business English proficient, and fluency in Korean
• Experience working on global brands and with local affiliate partners
• Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPI’s, and profitability levers
• Excellent Excel and PowerPoint skills
• Strategic self-starter with ability to navigate cross-functional teams
• Must have a proven track record of driving projects from start to finish
• Strong partner or client management skills
• Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders
• Works well with ambiguity and demonstrates flexibility in fast-paced, dynamic environments
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Strong attention to detail

Good to Have

• Business Japanese proficiency preferred

Job Summary:

At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

Job Summary:

The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.

The Associate Manager, Affiliate Marketing will play a critical role in growing and scaling a fast-growing, affiliate marketing business. The successful candidate will bring a highly analytical, creative and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel. This is a great opportunity for a candidate who wants to be at the forefront of digital innovation and growth. This is a highly collaborative role which will work across the Disney business, as well as high-profile external partners.

Responsibilities:

• Develop and implement strategies to drive subscriber acquisition, conversion and efficiency via the affiliate marketing program for Disney+ in APAC (KR, JP, TW, SG)
• Drive recruitment and business development efforts to identify and establish relationships with new affiliate partners, including editorial publishers, affiliate networks, high-quality incentivized and loyalty programs, brand-to-brand partnerships, and creators/influencers
• Responsible for the collection, storage, and distribution of marketing assets such as branded materials across multiple databases.
• Collaborate with internal cross-functional teams like brand, legal, strategy for campaign approvals and coordination, as well as regional marketing teams for localization of campaigns and local affiliate recruitment if applicable
• Develop and execute strategy across affiliate marketing ecosystem including sell-in documents, bounty and payout models and contracts
• Drive sign-ups through highly coordinated B2B partnerships, including via structuring and building business cases around offer-based campaigns
• Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance efficiency of marketing spend
• Develop robust test & learn plan to improve performance and marketing spend efficiencies, based on data & analytical insights
• Own direct relationship with top affiliate partners and external vendors/agencies
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high-impact campaigns and initiatives
• Drive innovation with partners to get them excited to promote our first-class streaming services and beloved content

Basic Qualifications:

• 4-5years of digital marketing experience
• Strong knowledge of the affiliate and partner marketing space in APAC (KR, JP, TW, SG) and how to optimize partnerships to drive performance across various affiliate models
• Business English proficient, and fluency in Korean
• Experience working on global brands and with local affiliate partners
• Highly analytical mindset with an understanding of acquisition funnel, performance marketing KPI’s, and profitability levers
• Excellent Excel and PowerPoint skills
• Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of driving projects from start to finish
• Strong partner or client management skills
• Passion for innovation, creative problem solving, and building strong relationships with both internal and external stakeholders
• Works well with ambiguity and demonstrates flexibility in fast-paced, dynamic environments.
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Strong attention to detail
• Sense of humor and desire to have fun!

Preferred Qualifications:

• Business Japanese proficiency preferred, but not required

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Studios.