Performance Marketing Associate

We are seeking a passionate and data-driven Performance Marketing Associate to join our mobile gaming team. This role involves assisting in the planning, execution, and optimization of user acquisition campaigns across various platforms like Facebook, Google, and TikTok. The ideal candidate will monitor campaign performance, analyze data for trends, create reports, and collaborate with creative teams to drive player growth and engagement for our global gaming titles.

Must Have

• Assist in managing and optimizing paid user acquisition campaigns across channels
• Monitor campaign performance and analyze data to identify trends and improvement opportunities
• Support in creating campaign reports and dashboards to track key performance metrics
• Collaborate with the creative team to develop and test new ad creatives
• Conduct competitor analysis and market research to identify best practices
• Stay updated with the latest digital marketing and gaming industry trends
• Bachelor’s degree in Marketing, Business, or a related field
• 0–2 years of experience in digital or performance marketing
• Strong analytical and Excel/Google Sheets skills
• Familiarity with ad platforms (Meta Ads, Google Ads, TikTok Ads, etc.)
• Excellent attention to detail
• Strong communication and teamwork skills

Good to Have

• Gaming experience
• Passion for mobile games

Perks & Benefits

• Opportunity to work on exciting global gaming titles
• A creative, fast-paced, and growth-oriented environment
• Learning and development opportunities in user acquisition and gaming analytics

About the Role:

We are looking for a passionate and data-driven Performance Marketing Associate to join our mobile gaming team. The ideal candidate will assist in planning, executing, and optimizing user acquisition campaigns across multiple platforms to drive player growth and engagement.

Key Responsibilities:

• Assist in managing and optimizing paid user acquisition campaigns across channels (Facebook, Google, TikTok, Unity Ads, etc.)
• Monitor campaign performance and analyze data to identify trends and improvement opportunities
• Support in creating campaign reports and dashboards to track key performance metrics (CPI, ROAS, CTR, CVR)
• Collaborate with the creative team to develop and test new ad creatives
• Conduct competitor analysis and market research to identify best practices
• Stay updated with the latest digital marketing and gaming industry trends

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field
• 0–2 years of experience in digital or performance marketing (gaming experience is a plus)
• Strong analytical and Excel/Google Sheets skills
• Familiarity with ad platforms (Meta Ads, Google Ads, TikTok Ads, etc.)
• Excellent attention to detail and a passion for mobile games
• Strong communication and teamwork skills

What We Offer:

• Opportunity to work on exciting global gaming titles
• A creative, fast-paced, and growth-oriented environment
• Learning and development opportunities in user acquisition and gaming analytics

Apply now and become part of our growing team, driving the next generation of mobile games!