Performance Marketing Associate

This role involves assisting in the setup, management, and optimization of digital advertising campaigns across platforms like Facebook Ads and Google Ads. Key responsibilities include monitoring campaign performance metrics such as CPI, CTR, and ROAS, and creating/testing ad creatives. The associate will conduct data analysis using tools like Google Analytics, support marketing strategy development, and collaborate with cross-functional teams. A Bachelor's degree in Marketing or a related field, along with 1-2 years of experience in digital marketing, preferably in mobile gaming, is required. Proficiency in Excel and an analytical mindset are essential for tracking campaign effectiveness and staying updated on industry trends.

Must Have

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Previous internship or 1-2 years of experience in digital marketing or related role, preferably in mobile gaming.
• Basic understanding of digital advertising platforms and metrics (CPI, CTR, ROAS, etc.).
• Analytical mindset with proficiency in Excel or other data analysis tools.
• Strong communication skills and ability to work effectively in a team environment.

Job Description

• Assist in the setup, management, and optimization of digital advertising campaigns across platforms such as Facebook Ads, Google Ads, and mobile ad networks.
• Monitor campaign performance metrics including Cost Per Install (CPI), Click-Through Rate (CTR), and Return on Ad Spend (ROAS).
• Create and test ad creatives (e.g., banners, videos) to improve campaign performance and user engagement.
• Conduct data analysis and reporting using tools like Google Analytics and mobile attribution platforms to track campaign effectiveness.
• Support the development of marketing strategies and initiatives based on performance insights and industry trends.
• Collaborate with cross-functional teams to ensure alignment between marketing activities and game development objectives.
• Stay updated on emerging trends and best practices in digital marketing and mobile gaming.
• Additional responsibilities may be assigned based on evolving needs and your growing skills.

Job Requirement

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Previous internship or 1-2 years of experience in digital marketing or related role, preferably in mobile gaming.
• Basic understanding of digital advertising platforms and metrics (CPI, CTR, ROAS, etc.).
• Analytical mindset with proficiency in Excel or other data analysis tools.
• Strong communication skills and ability to work effectively in a team environment.