Associate Manager/Senior Analyst, Consumer Insights
10 Months ago • 6 Years +
Job Description
The Associate Manager/Senior Analyst, Consumer Insights is responsible for generating a holistic understanding of consumers in China through multiple sources of data, including ongoing trackers, ad-hoc insight projects, and desk research. This role will be responsible for the day-to-day project management and insight generation, which helps inform strategy decisions across all lines of business. Responsibilities include ownership of inbound visitation and arrival studies about Mainland Chinese, particularly in the Greater Bay Area, to support commercial development such as pricing, market sizing, sales channel, etc. Working with the team supervisor to field and analyze primary research data, including the management of supplier relationships. Developing and managing KPI tracking & consumer sentiments to understand business performance and consumer trends in the context of the macro environment and the Disney resort. Synthesizing with external data sources to understand the market and resort visitation trends to support business planning across multiple lines of business. Presenting and communicating research results and insights to stakeholders across the business.
Good To Have:
- Experience in the Travel or Entertainment industry
- Social listening and consumer trend experience
- Knowledge in VBA, data visualization tools (e.g. Power BI), and programming (e.g. SQL, Python)
Must Have:
- Bachelor's degree in marketing, communications, applied mathematics, statistics, business or social sciences, or related disciplines
- Min. of 6 years of working experience in executing customized research projects
- Solid knowledge in leading customized market research projects for Mainland China
- Ability to translate technical and fact-based findings into actionable recommendations or insights
- Strong collaboration skills
- Proficient in written and spoken English, Cantonese and Mandarin
- Excellent skill on Microsoft Office and data manipulation
Job Summary:
The Associate Manager’s main role is to generate a holistic understanding of consumers in China through multiple sources of data not limited to ongoing trackers, ad-hoc insight projects and desk research.
He or she will be responsible for the day-to-day project management and insight generation, which help inform strategy decisions across all lines of business.
Responsibilities:
- Ownership of inbound visitation and arrival studies about Mainland Chinese, in particular GBA that supports commercial development such as pricing, market sizing, sales channel, etc
- Work with team supervisor to field and analyze primary research data, including the management of supplier relationships
- Develop and manage KPI tracking & consumer sentiments to understand business performance and consumer trends in the context of the macro environment and the Disney resort
- Synthesize with external data source to understand the market and resort visitation trends to support business planning across multiple lines of business
- Present and communicate research results and insights to stakeholders across the business.
Requirements:
- Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences, or related disciplines
- Min. of 6 years of working experience in executing customized research projects, preferable experience gained from Travel or Entertainment industry
- Solid knowledge in leading customized market research projects for Mainland China is a must, social listening and consumer trend is a plus
- Ability to translate technical and fact-based findings into actionable recommendations or insights
- Strong collaboration skills to engage and work closely with multiple stakeholders under fast-faced environment
- Proficient in written and spoken English, Cantonese and Mandarin.
- Excellent skill on Microsoft Office and data manipulation (e.g. Macros)
- Knowledge in VBA, data visualization tools (e.g. Power BI) and programming (e.g. SQL, Python) is advantage
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