Associate Product Marketing Specialist, gReach Program for People with Disabilities
Job Summary
Job Description
The Associate Product Marketing Specialist role within Google's gReach Program focuses on developing and executing marketing strategies for YouTube. Responsibilities include creating messaging and collateral, planning events, devising business strategies for customer and partner acquisition and engagement, and measuring program efficacy. The role leverages quantitative methods to understand consumer and advertiser behavior, informing product and strategic development. Content creation (case studies, website copy, blog posts, email campaigns, social media) and localization of marketing strategies are also key responsibilities. Collaboration with internal and external stakeholders is essential. This is a one-year paid upskilling program for recent graduates and early-career professionals with disabilities, offering on-the-job training and support for career advancement within Google.
Must have:
- Bachelor's degree or equivalent experience
- Project leadership experience (multiple stakeholders)
- Digital marketing/brand management experience
- Fluent English and Korean communication
- Develop marketing strategies and collateral
- Analyze consumer behavior using quantitative methods
Good to have:
- Understanding of Google products
- Excellent problem-solving skills
- Entrepreneurial spirit and growth mindset
Perks:
- Paid one-year upskilling program
- On-the-job training
- Career advancement opportunities
- Exposure to Google careers
3 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Experience leading projects involving moving timelines, simultaneously moving parts, and multiple stakeholders.
- Experience in digital marketing, brand management, strategy consulting, agency, or related fields (including internships).
- Ability to communicate in English and Korean fluently to collaborate with cross-functional teams in APAC and support client relationship management in Korea.
Preferred qualifications:
- Understanding of Google products and the technology industry.
- Excellent problem-solving skills with the ability to develop and understand strategy.
- Excellent entrepreneurial spirit with a growth mindset and motivation to take on tasks.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
The gReach Program is a paid one-year upskilling program for recent university graduates and early-career industry candidates with disabilities. Participants receive on-the-job training and work on various projects. This program helps participants from underrepresented groups advance their careers by joining teams in Google. This provides exposure to Google careers and enhances professional skills. Participants contribute to the business, collaborate with others, and add lasting value. They will work closely with a host manager and team to identify project goals and support their professional development.
Responsibilities
- Develop messaging, collateral, events, and business strategies aimed at acquiring customers or partners, increasing our engagement with them, and measuring the efficacy of such programs.
- Use quantitative methods, models, and research to help Google better understand consumer and advertiser behavior to provide important feedback back into the product and strategic development cycle.
- Oversee the process of marketing content creation such as case studies, website copy, blog posts, email paths and own the always-on social media and owned and operated activity calendar, including paid amplification.
- Support the localization of our product marketing strategy.
- Collaborate with marketing, cross-functional and external agency stakeholders.
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