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Associate Strategy & Planning (Demand)

Gojek

Jakarta, Indonesia (On-site)

Associate Strategy & Planning (Demand)

1 Month ago • 1-2 Years

Job Summary

Job Description

The Associate Strategy & Planning (Demand) role at Gojek involves executing demand generation initiatives, analyzing customer behavior, and supporting optimization efforts for GoSend and GoBox services. The role requires developing performance dashboards, providing insights through data analysis, and collaborating with cross-functional teams. The team manages demand, pricing, and supply across all Gojek markets, aiming to meet growth targets while ensuring reliable service. The candidate will be involved in preparing reports and presentations to communicate findings and recommendations to stakeholders. The role is part of the GoTo Group, the largest digital ecosystem in Indonesia, focusing on empowering progress through technological infrastructure and solutions.

Must have:

Experience in data analysis or related fields.
Proficiency in SQL and data analysis tools.
Understanding of A/B testing and funnel optimization.
Strong communication and teamwork skills.

Good to have:

Experience with Tableau.
Knowledge of market trends and competitive landscape.
Experience in a fast-paced environment.

12 skills required

12 skills required for this role

Add these skills to join the top 1% applicants for this job

cross-functional

growth-strategies

communication

team-player

data-analytics

talent-acquisition

cross-functional-collaboration

market-research

alphabeta-testing

tableau

data-science

sql

Job Details

About The Role

We are seeking a highly analytical and detail-oriented Demand Growth Associate to join our GoSend Strategy & Planning team at Gojek in Jakarta, Indonesia. In this role, you will play a pivotal part in shaping data-driven strategies to enhance transactions, drive customer acquisition, and improve retention of our GoSend and GoBox services. You will contribute to the implementation of demand generation initiatives, analyze customer behavior to generate actionable insights, and support optimization efforts that fuel the growth of our core businesses.

What You Will Do

Execute demand generation initiatives aligned with data-driven insights and strategic business objectives

Develop and maintain performance dashboards to monitor key metrics and assess the effectiveness of growth initiatives

Provide actionable insights and recommendations through funnel conversion analysis, cohort analysis, and user segmentation

Uncover growth opportunities by analyzing market trends, customer behavior, and competitive landscape

Collaborate with cross-functional teams including Data Science, Marketing, Product, Research, and Risk to ensure seamless execution of growth strategies

Prepare reports and presentations to communicate key findings and data-driven recommendations to stakeholders

What This Role Needs

Bachelor’s or Master’s degree in Business, Engineering, Computer Science, Mathematics, Economics, Statistics, Data Science, or other related fields

1-2 years of experience in data analysis or related fields is preferred

Proficiency in SQL, Tableau or other data analysis tools is preferred

Demonstrated understanding of A/B testing, cohort analysis, and funnel optimization

A structured problem-solving approach with attention to detail

Strong communication skills and a team player mindset

Eagerness to learn and grow in a fast-paced environment

About The Team

The GoSend Strategy & Planning team is a lean team that plays a vital role in managing demand, pricing, and supply across all Gojek markets. Working closely with teams across Data, Product, Marketing, Operations, and Regional, we aim to meet growth targets for both revenue and margins, while ensuring reliable service for our customers. Through strong cross-functional collaboration, we support Gojek’s current business operations and drive expansion into existing and new markets, with a commitment to continuous improvement and thoughtful product development.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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