Brand Content Manager

4 Hours ago • All levels

Job Summary

Job Description

The Brand Content Manager is responsible for the integration and execution of brand content for the FarLight 84 China server. This includes extracting key selling points for each game version, producing brand materials, managing online and offline official accounts, and overseeing live streams. The role focuses on clearly communicating marketing messages and building a strong brand image through effective player communication. The manager will also be responsible for developing creative concepts, writing scripts to highlight in-game features, and collaborating with external resources like KOLs to amplify the brand story. Additionally, the role involves coordinating internal and external resources to provide professional feedback for game development.

Job Details

1、负责远光84国服品牌内容整合落地:包括提炼版本卖点制作品牌素材、线上线下官号直播、深度产品开发记录,对效果负责,清晰传达各营销阶段的卖点,做好玩家沟通与品牌形象搭建。 2、负责项目的创意阐述及脚本撰写,精准的提炼游戏内外特色及合作方的连结点。 3、充分使用外部的KOL、专业人士资源,提升品牌故事的传播度和可看性。 4、组内组外连携沟通,串联游戏内外资源,为反哺游戏开发提出专业建议。

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