Brand Manager

4 Weeks ago • All levels

Job Summary

Job Description

The Associate Brand Manager will join the Global Publishing team in Paris, reporting to the Associate Marketing Director. This role involves shaping global go-to-market strategies, marketing tactics, and supporting creatives for Ubisoft brands. Responsibilities include gathering insights, building marketing strategies, collaborating with teams, and managing content creation, all while ensuring flawless execution and alignment with project goals. The role also involves providing support across all regions and monitoring industry benchmarks to strengthen strategies.

Must have:

Oversee marketing tactics and execution on a global level.
Build marketing strategies using consumer insights and competitive analysis.
Build original content and creatives, including key visuals and videos.
Provide operational support for team-wide projects.

2 skills required

2 skills required for this role

Add these skills to join the top 1% applicants for this job

cross-functional

agile-development

Job Details

We are looking for an Associate Brand Manager to join the ranks of our Global Publishing team. Reporting to the Associate Marketing Director in Paris, you will contribute to shaping the global go-to-market strategy, marketing tactics and supporting creatives for the marketing campaigns of one or two Ubisoft brands.
Your brand management expertise, strong organizational skills, eye for details will empower the team members to design an ambitious and effective campaign.

More precisely, your missions will be the following:

Oversee Marketing Tactics & Execution

Gather expertise from all project stakeholders and use game, market & consumer data to enrich discussions and drive decisions on a global level.
Build the marketing strategy including consumer insights, situational analysis and competitive insights.
Provide each relevant publishing team with the product information and marketing strategy needed to build plans.
Collaborate with expertise teams to build the full go-to-market plans for your games: build the press & influencers plans in collaboration with the Communication team, the trade marketing plans in collaboration with Sales teams etc.

Build Original Content & Creatives

Brief internal/external agencies and lead the production of diverse creative assets like key visuals, videos and trailers in a ROI driven / agile mindset
Follow up the paid media plan and deal with Ubisoft owned channels to maximize their impact (CRM, Community Management, Social Networks, Website)
Follow up the budgets and production schedules.

Provide Operational Support For Team-Wide Projects

Consistently manage and execute Marketing Plan tactics, ensuring project is flawlessly executed aligned with project goals.
Act as global “source of truth” and provide support across all regions to coordinate key local teams’ engagement.
Ensure all tactics have clear KPIs aligned with business goals and encourage cross-functional to build their own KPIs.
Follow the industry and regularly share key benchmarks that could help strengthen our strategies