Brand Manager, Marcom
Job Summary
Job Description
As a Brand Manager, you'll lead cross-functional marketing and communications for the App Store. Responsibilities include driving strategic priorities, supporting creative development, and ensuring flawless execution of marketing communications. You'll collaborate with Creative Directors, Producers, Writers, Designers, and other specialists to execute briefs, identify creative solutions, and partner with channel leads. You will act as a key point of contact and integration for the Marcom LA team, building trust and prioritizing creative problem-solving based on business and marketing KPIs.
Must have:
- Drive strategic priorities and support creative development.
- Collaborate with internal creative teams.
- Identify creative solutions across various categories.
- Partner with cross-functional and channel leads.
- Prioritize creative problem-solving.
3 skills required
Job Details
In the Brand Manager role, you will be responsible for leading the cross functional development of all marketing and communications across App Store, ensuring effective communication and alignment across all key functional leads. KEY RESPONSIBILITIES INCLUDE: Serve as brand steward by driving strategic priorities, supporting creative development, and ensuring flawless execution of marketing communications. Collaborate with an internal team of Creative Directors, Producers, Writers, Designers, Strategists, Content and Project Managers to execute briefs from the Services Marketing group, including Advertising, Growth, Product & Design, and Developer Marketing teams. Identify creative solutions across multiple categories including product launch support, digital advertising/social campaigns, cultural moments, roadmap planning, and platform development. Partner closely with cross-functional + channel leads and Apple Services partners to act as a key point of contact and integration for the Marcom LA team supporting App Store. Build trust, credibility and influence across multiple internal partners in a highly matrixed organization. Use best judgment to prioritize creative problem solving and make decisions about what briefs and projects to action based on the strategic goals of the business and marketing KPIs.
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