Brand Marketing - Fresh Grad

2 Months ago • Upto 1 Years • Editorial • Marketing

Job Summary

Job Description

This Brand Marketing role is a fresh graduate position at HoYoverse. Responsibilities include participating in key promotional periods, designing marketing strategies, conducting user analysis, handling external communication, supporting data collection, creative planning, and content writing. Daily tasks involve data analysis, material development, project follow-up, and collaboration across departments. The ideal candidate possesses strong logical thinking and communication skills, and ideally some content creation experience (video editing, painting). A keen understanding of internet marketing and strategic thinking is essential. Fluency in English is required.
Must have:
  • Bachelor's degree
  • Strong logical thinking & communication
  • Internet & marketing savvy
  • Responsibility & time management
  • Fluent English
Good to have:
  • Content production skills (video editing, painting)
  • Experience in social media, advertising, or internet industry
  • Other language abilities

Job Details

Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.

Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.

Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.

In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

What You Will Do:

  • Based on the needs of business unit and product, participate in the key promotion period, including design of market strategy, user analysis, ideation, external communication, and quality control, and support in data collection, creative planning, content writing and etc;
  • Support daily work of branding including data analysis, material development, project follow up as well as internal financial and legal process;
  • Assist in cooperation between departments, accomplish marketing assignment, and achieve branding target.

What We Are Looking For:

  • Bachelor's degree or above, and occupy strong logical thinking and language communication skills, ability in content production (video editing, painting, etc.) is a plus;
  • Have great sense of Internet and marketing, as well as keen perception and judgment of marketing strategy;
  • Have great sense of responsibility, as well as a strong learning, time management and executive skill;
  • Interested in marketing and branding, experience in we media, advertisement and Internet industry is a plus;
  • Fluent in English, other language ability is a plus.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

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About The Company

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as "Genshin Impact," "Honkai Impact 3rd," "Tears of Themis," and "Honkai: Star Rail," HoYoverse also launched the dynamic desktop software "N0va Desktop," the community product "HoYoLAB," and created a variety of products such as animations, comics, music, novels, and merchandise around our original Creative Concept.


Adhering to our mission of "Tech Otakus Save the World," we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.


HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

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