Brand Marketing - Fresh Grad (Korea)

5 Months ago • Upto 2 Years • Marketing

Job Summary

Job Description

This Brand Marketing role at HoYoverse in South Korea is for recent graduates (within 2 years of graduation or graduating by August 2025). Responsibilities include analyzing competitor marketing strategies, participating in marketing decision-making across various aspects (content, business models, advertising, customer service), collaborating with internal and external teams, planning and executing online/offline marketing campaigns (events, collaborations, contests), and developing merchandise. The ideal candidate is a video game enthusiast, particularly familiar with anime/ACG (Animation, Comics, Games), and has strong communication skills. Fluency in Korean is essential, with English or Chinese preferred.
Must have:
  • Recent graduate (within 2 years)
  • Korean Native
  • Game & Anime enthusiast
  • Strong communication skills
  • Marketing campaign planning & execution
  • Collaboration with internal/external teams
  • Fluent in English or Chinese

Job Details

Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.

Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.

Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.

In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

[채용대상]

  • 기졸업(졸업 2년 이내) 또는 2025.08월 이전 졸업예정자

[담당업무]

  • HoYoverse가 서비스하고 있는 다양한 게임 및 경쟁사 마케팅 분석
  • HoYoverse 게임 마케팅에 관련된 다양한 주제(콘텐츠, 비즈니스 모델, 광고, 고객 서비스 등)에 대한 의사 결정 참여
  • 다양한 내부 유관 부서 및 외부 파트너사와의 커뮤니케이션 및 협업 (본사, 대행사, 협력사 등)
  • 온오프라인 마케팅 활동 기획 및 실행 (여름축제, 제품콜라보레이션, 공모전 등)
  • HoYoverse IP를 활용한 굿즈 기획 및 제작 

[자격요건]

  • (졸업 예정자일 경우) 졸업 전 풀타임 인턴 근무가 가능한 분 
  • (졸업 예정자일 경우) 졸업 후 입사가 가능한 분
  • HoYoverse 게임 유저 및 2차원 게임 유저  
  • 해외여행 혹은 출장에 결격 사유가 없는 분 
  • 중국어로 업무가 가능한 분

What You Will Do:  

  • Engage in the local marketing of our games and IP products, promote brand awareness, and acquire users by planning and implementing online and offline marketing campaigns in respective regions.
  • Plan, execute, and monitor marketing campaigns according to product and respective local user characteristics.
  • Expand and explore new cross-industry collaboration opportunities with existing/new partners and vendors in the respective local market.

What You Will Need:

  • Interested in local game marketing strategies and familiar with local game distribution.
  • Native-level Korean.
  • Great communication and team management skills; self-driven and willing to take initiative at work.
  • Loves to play video games; enthusiasm in anime is preferred.
  • Fluent English or Chinese speaking.

 

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Similar Jobs

Nordson Corporation - Area Sales Manager

Nordson Corporation

Saint-Germain-en-Laye, Île-de-France, France (Remote)
1 Month ago
SMU Guildhall - Faculty - Video Game Development

SMU Guildhall

Dallas, Texas, United States (On-Site)
10 Months ago
bytedance - IT Support Engineer

bytedance

State Of São Paulo, Brazil (On-Site)
3 Months ago
Rackspace Technology - Engagement Manager

Rackspace Technology

United States (Remote)
2 Months ago
Trek - Service Manager

Trek

Gig Harbor, Washington, United States (On-Site)
4 Weeks ago
ElevenLabs - Enterprise Marketing - Japan

ElevenLabs

Japan (Remote)
4 Months ago
Yodo1 - Growth Marketing Lead

Yodo1

(Remote)
5 Months ago
Philips - Trade & Shopper Marketing Manager (Maternity Leave cover)

Philips

Bucharest, Romania (On-Site)
1 Week ago
Zuru - Marketing Manager

Zuru

Sydney, New South Wales, Australia (On-Site)
4 Weeks ago
Axel springer - Student Content Marketing (m/f/d)

Axel springer

Berlin, Berlin, Germany (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Marks, part of SGS & Co - Account Director

Marks, part of SGS & Co

Toronto, Ontario, Canada (On-Site)
4 Weeks ago
Side - Character Concept Artist - Talent Pool

Side

Manila, Metro Manila, Philippines (On-Site)
1 Week ago
Synthesia - Sales Operations Manager

Synthesia

United States (Hybrid)
2 Weeks ago
Saronic Technologies - Industrial Engineer

Saronic Technologies

Austin, Texas, United States (On-Site)
1 Week ago
Intelerad - Senior IT Administrator

Intelerad

Basingstoke, England, United Kingdom (On-Site)
1 Month ago
ISS Stoxx - Economic Value Added Data Analyst

ISS Stoxx

Mumbai, Maharashtra, India (On-Site)
4 Weeks ago
Coda - Senior Software Engineering Manager

Coda

Bangkok, Thailand (Hybrid)
1 Year ago
Nintendo - Social Media Specialist

Nintendo

Redmond, Washington, United States (Hybrid)
5 Months ago
USE Insider - Field Marketing Manager, MENA & ID

USE Insider

Bengaluru, Karnataka, India (Remote)
1 Week ago
Jane Street - Data Center Engineer

Jane Street

New York, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in South Korea

Wind River - Strategic Solution Sales Executive

Wind River

Seoul, South Korea (On-Site)
1 Week ago
Veeam Software - Territory Manager

Veeam Software

Seoul, South Korea (On-Site)
2 Months ago
Scanline VFX - Layout Artist

Scanline VFX

Seoul, South Korea (On-Site)
1 Year ago
Krafton - Publishing Business PM

Krafton

Seoul, South Korea (On-Site)
3 Months ago
Zeeco, Inc. - IT Desktop Support Technician

Zeeco, Inc.

Seoul, South Korea (On-Site)
1 Month ago
Xsolla - Senior Business Development Manager, Korea

Xsolla

Seoul, South Korea (On-Site)
3 Weeks ago
Scanline VFX - Senior Compositor

Scanline VFX

Seoul, South Korea (Hybrid)
2 Months ago
Scanline VFX - Crowd Artist

Scanline VFX

Seoul, South Korea (Hybrid)
5 Months ago
Illumina - Sub-regional Marketing Lead, Korea

Illumina

Seoul, South Korea (On-Site)
1 Month ago
Krafton - Publishing Tech PM

Krafton

Seoul, South Korea (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Tencent - Marketing and Communication Assistant Intern

Tencent

Munich, Bavaria, Germany (On-Site)
1 Week ago
Diligent Corporation - Performance Marketing Manager – SEM

Diligent Corporation

London, England, United Kingdom (Hybrid)
1 Week ago
Rippling - Director, International & Global Growth Marketing

Rippling

New York, United States (On-Site)
1 Month ago
Globalization Partners - Partner Marketing Manager

Globalization Partners

United Kingdom (Remote)
1 Week ago
Springer Group - Locum Advertising Sales Account Manager

Springer Group

London, England, United Kingdom (Hybrid)
1 Year ago
WebMD - Associate Program Marketing Manager

WebMD

Navi Mumbai, Maharashtra, India (On-Site)
3 Weeks ago
Tencent - Marketing Brand Manager - PUBG Mobile

Tencent

Shenzhen, Guangdong Province, China (On-Site)
2 Months ago
Mcdonalds - Director, Marketing Sourcing

Mcdonalds

Chicago, Illinois, United States (On-Site)
5 Months ago
Remote - Senior Marketing Manager, Lifecycle Marketing

Remote

Central Sulawesi, Indonesia (Remote)
3 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Singapore (On-Site)

Japan (On-Site)

Japan (On-Site)

Japan (On-Site)

Japan (On-Site)

Singapore, Singapore (On-Site)

Singapore, Singapore (On-Site)

Singapore, Singapore (On-Site)

View All Jobs

Get notified when new jobs are added by HoYoverse

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug