Brand Marketing Specialist

Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
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Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
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Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
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In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

What You Will Do:

• Assist in developing and executing brand marketing strategies in alignment with the company’s overall strategy and annual plan to enhance brand awareness and engagement in North America.
• Collaborate with internal teams (including development, social media, PR, and business development) to launch both online and offline promotional campaigns.
• Contribute to content creation for various marketing channels, including influencer collaborations, social media, digital advertisements, and partnerships.
• Participate in brainstorming sessions to generate innovative ideas for campaigns and brand initiatives.
• Conduct market research and competitor analysis to identify opportunities for brand growth.
• Analyze campaign performance and provide actionable insights and recommendations for future strategies.
• Manage relationships with key industry partners and influencers to extend the brand's reach.
• Stay up-to-date on gaming and entertainment industry trends to ensure Genshin Impact remains competitive and relevant.
  

What We Are Looking For:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Passion for gaming with a solid understanding of Genshin Impact and the gaming community.
• Strong logical thinking and effective communication skills.
• Knowledge of brand partnerships and influencer collaborations.
• Ability to work independently and as part of a team in a fast-paced environment.
• Excellent organizational and project management abilities.
• Familiarity with social media platforms (Facebook, Twitter, Instagram, YouTube, TikTok) and online marketing strategies.
• Strong analytical skills with the ability to interpret data and provide insights for decision-making.

Pluses:

• Cross-cultural internship experience with a good understanding of different company systems.
• Mandarin is a plus.

Benefits:

The base pay range for this position is $60,000 to $82,000 USD per year. Actual pay is based on location and may vary depending on relevant knowledge, skills, and experience from the candidate. Total compensation may include salary, company bonuses, sign-on bonuses, relocation package, and other benefits such as:

• 100% employer-paid healthcare premiums for you and your dependents
• Generous paid time off
• 401K / RRSP plan
• Employer-paid life and disability insurance
• Team-building activities throughout the year
• Flexible working hours

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.