Brand Ops Lead

Casumo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at Casumo, where you are invited to be your authentic YOU-MO!

Company Overview:

Welcome to Casumo, your passport to a world of fun, excitement, and responsible gaming. We're an international online casino company with a knack for creating unforgettable gaming experiences. Our secret sauce? A blend of innovation, security, and a dash of playful charm. We're on the hunt for a dynamic and strategic Brand Ops Lead to lead our global branding adventures. If you live and breathe brand management and communications we want to hear from you!

Position Overview:

As our Brand Ops Lead, you'll be the master of our brand’s destiny, crafting and steering our communication ship through the thrilling waters of the online casino world. This isn't just a desk job; it's a hands-on role where you'll be rolling up your sleeves to ensure our brand voice is heard, clear, and as charming as a casino dealer with a winning smile.

Key Responsibilities:

1. Brand Strategy and Management:

• Help cook up and own serving comprehensive brand strategies that boost our market presence and get everyone talking.
• Keep our brand messaging and visual identity as sharp and consistent as a deck of freshly shuffled cards.

• Stay ahead of the game by keeping an eye on market trends, competitor antics, and customer insights.

2. Communications and Public Relations:

• Create and manage an integrated communications plan
• Be the face (and voice) of the company, handling media inquiries with the finesse
• Dream up and execute PR campaigns that hit the jackpot every time.

3. Operational Management:

• Supporting the brand and communications team running like a well-oiled slot machine, ensuring smooth workflows and project management.
• Team up with growth, product development, customer care, and player protection to make sure our brand story is cohesive.
• Manage the budget for brand and communications activities.

4. Content and Campaign Development:

• Plan and execute marketing campaigns that light up the scoreboard with brand awareness and customer engagement.
• Ensure all content hits the mark and resonates with our target audiences.

5. Stakeholder Engagement:

• Build and maintain relationships with key stakeholders like a true social butterfly of the Casumoverse
• Collaborate with internal teams to keep the communication and brand initiatives in perfect harmony.
• Represent Casumo at industry events, conferences, and trade shows with the charm and poise of a high-roller.

6. Awards and Conferences:

• Organize and lead our participation in industry awards and conferences, ensuring we shine brighter than the Vegas Strip.
• Develop strategies and materials for award submissions that showcase our achievements and innovations.
• Handle the logistics and promotional activities related to conferences and awards

7. Alignment with Customer Care and Player Protection:

• Make sure our brand and communication strategies are in sync with our stellar customer care initiatives.
• Work closely with the player protection team to champion responsible gaming and ensure our communications are as ethical as they are exciting.

8. Performance Measurement and Reporting:

• Track KPIs to measure the effectiveness of our brand and communication efforts, ensuring we're always on a winning streak.
• Prepare and present reports on brand performance, campaign results, and media coverage that would make any casino pit boss proud.
• Use data-driven insights to continually refine our strategies and tactics.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
• Proven experience in a senior brand and communications role
• Strong understanding of brand management, digital marketing, and PR.
• Excellent written and verbal communication skills, with the ability to craft messages that resonate with diverse audiences.
• Demonstrated hands-on approach to daily operations.
• Ability to thrive in a fast-paced, dynamic environment and juggle multiple projects
• Proficiency in marketing software and tools

Think we're a good match? Apply now!

These are our values:

ASPIRE

At Casumo, "aspire" means pushing beyond the ordinary and transforming obstacles into stepping stones. Challenges are our breakfast of champions, and comfort zones are out of bounds. Mediocrity? Left behind. Our mantra? Dream big, aim high, and always be ready for the next adventure in innovation.

BELIEVE

Belief at Casumo isn't just a feel-good sticker; it's the glue that binds us. Turning "me" achievements into "we" victories, we're a tight-knit crew of dreamers, doers, and relentless supporters. With a high-five arsenal and a trusty cheerleading squad, we're on a mission to prove that together, we're not just strong; we're Casumo strong.

CARE

Care is our secret ingredient, the cherry on top of our game. It's not only about ensuring our players have a blast (responsibly, of course); it's about weaving a fabric of support so tight, even the toughest challenges can't tear us apart. From tailoring player experiences to being there for each other, we're all about creating memorable moments.