Business Director, EMEA - Medical (Europe)
Job Summary
Job Description
AliveCor is seeking a highly accomplished Business Director for EMEA, primarily based in Germany, to lead the expansion of its Kardia products and services. This role involves proactive business development, managing reseller engagement, and fostering relationships with Key Opinion Leaders (KOLs) in cardiology. The director will forge new partnerships, nurture existing channels, and drive growth by integrating technology within medical systems and collaborating with governmental bodies. Key responsibilities include developing and executing sales strategies, exceeding sales targets, identifying new business opportunities, leading complex sales cycles, onboarding and developing reseller partners, and engaging KOLs for clinical advocacy and market insights. The role requires a deep understanding of cardiology and medical procurement processes, as well as market intelligence. Collaboration with internal teams and reporting are also crucial.
Must have:
- 5+ years of sales experience in medical devices, preferably cardiology.
- Success in selling medical hardware and services.
- Experience managing direct and non-direct reseller channels.
- Experience in proactive business development and engaging governmental stakeholders.
- Experience in Key Opinion Leader (KOL) management.
- Experience in multi-country environments.
- Deep understanding of cardiovascular diseases and remote patient monitoring.
- Fluent in German and English (written and spoken).
- Proficiency in CRM software (e.g., Salesforce).
- Willingness to travel up to 30% across EMEA.
- Must be located in the EU.
Good to have:
- Proficiency in additional Western European languages (e.g., French, Spanish).
7 skills required
Job Details
Why join AliveCor
At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical ECG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, millions of users have taken more than 200 million heart health measurements and counting. Our vibrant team of people are attracted to AliveCor because they want to build something meaningful - and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission!
The Opportunity
We are seeking a highly accomplished and strategically-minded Business Director to lead the expansion of Kardia suite of products and services across EMEA, with a primary base in Germany. This pivotal role demands a unique blend of proactive business development, strong reseller engagement, and expert Key Opinion Leader (KOL) management within the cardiology landscape. You will be instrumental in forging new partnerships, nurturing existing channels, and driving significant growth by embedding our technology within medical systems and collaborating directly with governmental bodies for broader adoption.
Job Duties and Responsibilities:
- Strategic Market Development & Sales Leadership:
- Develop and execute comprehensive sales strategies for Kardia suite of products and services across direct and non-direct reseller channels in designated European markets
- Achieve and exceed ambitious sales targets, driving market expansion and revenue growth
- Identify and qualify new business opportunities with key medical systems (hospitals, clinics, integrated care networks) and governmental healthcare bodies
- Lead complex sales cycles for integration/ service revenue from prospecting through negotiation and closing, managing tender processes where relevant
- Reseller Management & Channel Expansion:
- Proactively identify, onboard, and develop new direct and non-direct reseller partners capable of effectively distributing Kardia suite of products and services
- Cultivate strong, mutually beneficial relationships with existing resellers, providing strategic guidance, sales training, and marketing support to maximize their performance
- Monitor reseller performance, ensuring adherence to targets and strategic alignment
- Key Opinion Leader (KOL) Engagement & Advocacy:
- Identify, build, and nurture relationships with influential cardiologists, electrophysiologists, and other key opinion leaders across focus countries in the region
- Develop and execute KOL engagement plans to drive clinical advocacy, support product adoption, and gather crucial market insights
- Collaborate on clinical studies, educational programs, and thought leadership initiatives with KOLs
- Cardiology & Medical Systems Expertise:
- Leverage deep clinical understanding of cardiology and arrhythmias to effectively communicate the diagnostic and therapeutic value of Kardia
- Navigate the complexities of medical procurement processes within hospitals, government led and private healthcare systems, understanding funding models and decision-making units
- Product & Market Intelligence:
- Maintain an expert-level understanding of Kardia technology, competitive offerings, and the evolving digital health landscape in the region
- Gather and synthesize market intelligence, providing critical feedback to product development, marketing, and regulatory teams to inform future strategies
- Collaboration & Reporting:
- Work closely with internal marketing, clinical, product, and regulatory teams to ensure cohesive market entry and support strategies
- Maintain accurate sales forecasts, account plans, CRM records (e.g., Salesforce), and activity reports
Qualifications & Skills:
- Bachelor's degree in a relevant field (e.g., Life Sciences, Biomedical Engineering, Business Administration, Marketing)
- 5+ years of progressive sales experience in the medical device industry - experience in cardiology is a plus.
- Demonstrable success in selling medical hardware and associated services
- Proven track record of managing and expanding both direct and non-direct reseller channels
- Extensive experience in proactive business development, including identifying and securing new accounts within medical systems and engaging governmental stakeholders
- Direct experience in Key Opinion Leader (KOL) management and fostering clinical advocacy.
- Experience operating within a multi-country environment
- Deep understanding of cardiovascular diseases, ECG interpretation, and remote patient monitoring concepts
- Fluent in German and English (written and spoken) is essential
- Proficiency in additional Western European languages (e.g., French, Spanish) is highly desirable
- Exceptional negotiation, presentation, and communication skills
- Strategic thinker with strong analytical and problem-solving abilities
- Highly self-motivated, results-driven, and adaptable to a fast-paced, evolving market
- Proven ability to build and maintain strong professional relationships at all levels
- Proficiency with CRM software (e.g., Salesforce) and Microsoft Office Suite
- Willingness to undertake travel (estimated 30%) across EMEA
- Must be located in the EU
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