Business Marketing Manager

undefined ago • 4-6 Years • Marketing

Job Summary

Job Description

Truecaller is seeking a Business Marketing Manager in Gurgaon, India, to enhance communication for large enterprise businesses. This role focuses on building a world-class product marketing charter, driving overall positioning, discovery, authority, and demand for Truecaller for Business. The manager will work with multiple internal and external stakeholders, leveraging the Truecaller platform to improve customer communication, increase call efficiency, and boost message response rates for enterprise clients. The position requires a strategic marketer with a strong B2B SaaS background to create significant impact.
Must have:
  • Develop and execute content strategies across various formats
  • Build compelling messaging frameworks aligned with product positioning
  • Translate product value propositions into customer-centric use cases and success stories
  • Develop engaging social media content and optimize for channel performance
  • Optimize content for SEO and discoverability
  • Equip channel partners with product narratives, sales materials, and content toolkits
  • Drive seasonality-based and joint marketing campaigns
  • Lead joint customers’ PRs, product launches, and brand communications
  • Plan, manage, and execute marketing campaigns to drive awareness and impact ROI
  • Build, strengthen, and scale customer advocacy initiatives by capturing success stories
  • Design and execute regional events and localized community initiatives
  • Work cross-functionally with product, sales, and design teams for go-to-market alignment
  • Manage vendors, partners, and agencies for seamless execution
Good to have:
  • Experience with CRM and marketing automation platforms
  • Basic knowledge of design tools like Canva, Figma, or Adobe Photoshop
  • Ability to translate campaign success using tools like Google Analytics, Tableau, or Excel
  • Hands-on experience of social media management platforms like Hootsuite, Buffer, or Sprout Social for scheduling and posting content
  • Knowledge of project management tools like Asana, Jira, or Trello to keep track of ongoing projects and ensure timely deliverables
Perks:
  • International team with ~35 nationalities, fostering a learning, sharing, and fun environment
  • Competitive salary
  • 30 days of paid vacation
  • Flexible working hours
  • Private health insurance
  • Parental leave
  • Telephone bill reimbursement
  • Udemy membership for continuous learning and improvement
  • Wellness allowance
  • Choice of computer and phone within budget ranges
  • Office-first approach with some flexibility for in-person collaboration
  • Daily lunch and breakfast, wide range of healthy snacks and beverages
  • Access to playroom for breaks
  • Exciting parties and team activities such as Lab days and sports meetups

Job Details

Hello, Truecaller is calling you from Gurgaon, India! Ready to pick up?

Our goal is to make communication smarter, safer, and more efficient, while building trust across the world. With our roots in Sweden and a global reach, we deliver smart services that create meaningful social impact. We are committed to protecting you from fraud, harassment, scam calls, and unwanted messages, so you can focus on the conversations that matter.

  • Top 20 most downloaded apps globally, and world’s #1 caller ID and spam-blocking service for Android and iOS, with extensive AI capabilities, with more than 450 million active users per month.
  • Founded in 2009, listed on Nasdaq OMX Stockholm and is categorized as a Large Cap. Our focus on innovation, operational excellence, sustainable growth, and collaboration has resulted in consistently high profitability and strong EBITDA margins.
  • A team of 400 people from ~45 different nationalities spread across our headquarters in Stockholm and offices in Bangalore, Mumbai, Gurgaon and Tel Aviv with high ambitions.

We at Truecaller for Business focus on providing value to large enterprise businesses, by improving how they communicate with their customers. They leverage the power of the Truecaller platform to grow business for enterprise customers. This ranges from controlling their appearance on Truecaller as a verified business to increasing call efficiency and message response rates by enabling trusted and contextually relevant communication with their customers.

This is an exciting role for anyone looking to build a world-class product marketing charter that will pave the way for our overall positioning, discovery, authority, and, ultimately, demand. The role involves working with multiple stakeholders and teams internally/externally.

What you bring in:

  • 4-6 years in B2B SaaS marketing, with a proven track record in content creation and overall brand growth
  • Strong grasp of content marketing principles, messaging frameworks, and SEO best practices
  • Excellent written and verbal communication skills with the ability to draft compelling narratives that position our products effectively
  • Hands-on experience in partner enablement, campaign execution, and program management
  • Demonstrated success in customer advocacy, community engagement, and social media management
  • Analytical and creative mindset with a focus on measuring impact and striving for continuous improvement

The impact you will create:

Content Marketing and Messaging:

  • Develop and execute content strategies across formats (blogs, case studies, white papers, use cases, etc.)
  • Build compelling messaging frameworks that align well with product positioning
  • Translate product value propositions into customer-centric use cases and success stories
  • Develop engaging social media content across LinkedIn, Twitter and Instagram, implement best practices for channel optimization.
  • Optimize content for SEO and discoverability

Partner Enablement:

  • Equip channel partners with product narratives, sales materials, and content toolkits
  • Drive seasonality-based and joint marketing campaigns

PR & Campaigns Management

  • Lead joint customers’ PRs, product launches, and brand communications to enhance credibility
  • Plan, manage, and execute marketing campaigns to drive awareness time to time and impact ROI

Customer Advocacy and Community:

  • Build, strengthen, and scale customer advocacy initiatives by capturing success stories and case studies
  • Design and execute regional events, localized community initiatives

Collaboration & Growth

  • Work cross-functionally with product, sales, and design teams to align on go-to-market efforts
  • Manage vendors, partners, and agencies for seamless execution

Life at Truecaller - Behind the code: https://www.instagram.com/lifeattruecaller/

Sounds like your dream job?

We will fill the position as soon as we find the right candidate, so please send your application as soon as possible. As part of the recruitment process, we will conduct a background check.

This position is based in Gurgaon, India.

We only accept applications in English.

What we offer:

  • A smart, talented and agile team: An international team where ~35 nationalities are working together in several locations and time zones with a learning, sharing and fun environment.
  • A great compensation package: Competitive salary, 30 days of paid vacation, flexible working hours, private health insurance, parental leave, telephone bill reimbursement, Udemy membership to keep learning and improving and Wellness allowance.
  • Great tech tools: Pick the computer and phone that you fancy the most within our budget ranges.
  • Office life: We strongly believe in the in-person collaboration and follow an office-first approach while offering some flexibility. Enjoy your days with great colleagues with loads of good stuff to learn from, daily lunch and breakfast and a wide range of healthy snacks and beverages. In addition, every now and then check out the playroom for a fun break or join our exciting parties and or team activities such as Lab days, sports meetups etc. There something for everyone!

Come as you are: Truecaller is diverse, equal and inclusive. We need a wide variety of backgrounds, perspectives, beliefs and experiences in order to keep building our great products. No matter where you are based, which language you speak, your accent, race, religion, color, nationality, gender, sexual orientation, age, marital status, etc. All those things make you who you are, and that’s why we would love to meet you.

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