·Strategic Roadmap & Market Analysis
Define & track the PPE market size, growth, trends, & segmentation
Identify key product categories & prioritize target segments/industries based on market opportunity.
·Product & Portfolio Strategy
Define & implement Bosch PPE range required to address target user demands & dealer acceptance.
Design product specs in line with brand’s design & quality standards & build partnership for engineering & mfg.
·Channel & Sales Enablement
Onboard PPE channel partners across focus trade groups including direct engagement with large cos. & SMEs.
Define & implement dealer policy, trade marketing and channel promotion mechanisms.
Support development of channel training, onboarding modules, and retail sales support.
·Commercial plan & monitoring
Build & deliver financial projections that align within brand’s cost structure & margin expectations
Drive PPE execution charter & liason with leaders to solve impediments, keeping timelines sacrosant.
Strong exposure to both product development and channel strategy.
Familiar with Indian PPE regulations, customer/buyer behavior and user preference
Exposure to working with global or premium brands is a strong advantage.