Commercial Marketing Manager - Lifecycle

ABOUT THE ROLE

We are looking for a customer centric and automation-focused Commercial Marketing Manager to lead the design, development, and optimisation of our customer lifecycle journeys. Reporting into the Senior Commercial Marketing Team Manager, you’ll own the automation roadmap and be responsible for delivering data-driven, always-on marketing programmes that maximise customer engagement, retention, and value over time.

This is a high-impact leadership role with the opportunity to shape our strategy across key customer lifecycles. You'll work closely with Marketing, Analytics, Product, and CRM Delivery teams to ensure journeys are triggered, personalised, and continuously optimised against key lifestage performance indicators.

YOU WILL BE RESPONSIBLE FOR:

● Designing and owning the end-to-end customer lifecycle strategy, from early-life activation to winback.

● Developing and optimising automated Marketing journeys based on customer behaviour, value segments, and lifecycle stage.

● Building and maintaining a clear automation roadmap aligned to commercial priorities and customer needs.

● Using customer insight and analytics to identify gaps and opportunities in lifecycle coverage, and feeding these into new journey development.

● Leading test-and-learn initiatives to improve journey performance, with a clear framework for experimentation and evaluation.

● Monitoring journey performance, reporting on key lifecycle KPIs (e.g. Retention & Reactivation Rates, ARPU, NGR etc) ensuring continual improvement and optimisation.

● Driving segmentation and targeting strategies to maximise campaign cut-through and impact.

● Leading regular campaign performance reviews and continuously optimising based on

● data, insight, and commercial outcomes.

● Coaching, mentoring and developing a growing team of commercial Leads & Specialists.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

● Experience in lifecycle marketing, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce

● Experience of setting strategy within a fast-moving, high growth environment

● Deep understanding of the various customer lifestage behavior, value growth levers, and customer retention strategies with a test-and-learn mindset

● A strong grasp of customer segmentation, lifecycle journey mapping, and campaign planning

● Demonstrable experience of working with large data sets to identify commercial opportunities and create ongoing strategies

● A problem-solving mindset with the ability to turn insight into action quickly and efficiently

● Experience leading cross-functional campaign development and working with Product, CRM, and Analytics

● High level of commercial acumen with strong awareness of ROI, cost control, and promotional efficiency

● Proven team management experience with the ability to coach, motivate, and manage performance

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.

BENEFITS

● Hybrid working - 3 days per week at the office, with flexibility for 2 days at home

● Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).

● Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.

● Invest in your future – We match pension contributions up to 6%.

● Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.

● Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).

● A great workplace experience – Talented colleagues, free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.

● A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.

● Support for growing families – Up to 6 months of full pay for maternity leave.

● Stay active & save money – Cycle-to-work scheme and gym discounts.

● And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!