Commercial Marketing Manager - Retention

1 Month ago • All levels • Marketing

Job Summary

Job Description

LeoVegas Group is seeking a commercially minded and performance-driven Commercial Marketing Manager to lead customer communications strategy. Reporting to the Senior Commercial Marketing Manager, this role focuses on translating commercial objectives into retention-led plans to enhance customer value, engagement, and profitability. The manager will own the week-by-week marketing communications calendar, ensuring all activities are insight-led and aligned with key business KPIs like NGR, ARPU, and Active Days across UK brands. Responsibilities include managing communications across key verticals, developing a forward-looking campaign calendar with 4-8 weeks of visibility, ensuring timely execution of CRM briefs aligned with KPIs, tracking campaign performance with analytics, driving segmentation strategies, collaborating with Sports & Casino Marketing teams, and working cross-functionally with Product, Analytics, and CRM. The role also involves conducting performance reviews, sharing insights, and coaching a team of marketing specialists.
Must have:
  • Experience in Lifestage, CRM, or commercial marketing
  • Experience setting strategy in a fast-growth environment
  • Strong grasp of customer segmentation and campaign planning
  • Experience working with large datasets for commercial opportunities
  • Problem-solving mindset and ability to act on insights
  • Experience leading cross-functional campaign development
  • High commercial acumen and ROI awareness
  • Test-and-learn mindset with data-driven improvements
  • Proven team management experience

Job Details

Description

Position at LeoVegas UK

ABOUT THE ROLE

We are looking for a commercially minded and performance-driven Commercial Marketing Manager to lead the development and execution of our week-by-week customer communications strategy. Reporting into the Senior Commercial Marketing Manager, you’ll play a critical role in translating commercial objectives into retention-led plans that drive customer value, engagement, and profitability.

 

This is a leadership role responsible for driving the commercial retention strategy through ownership of the week-by-week marketing communications calendar, ensuring all activity is insight-led, performance-focused, and aligned to key business KPIs (such as NGR, ARPU, Active Days) across our UK brands.

YOU WILL BE RESPONSIBLE FOR:

        Managing the weekly communications strategy across key verticals & brands.

        Developing a forward-looking campaign calendar, maintaining 4–8 weeks of visibility and adapting based on performance, trading shifts, and player behaviour.

        Ensuring commercial and business objectives are delivered via briefs into CRM delivery, ensuring timely execution and alignment to campaign KPIs.

        Working closely with analytics to track campaign performance, reporting on the commercial impact and identifying optimisation opportunities.

        Driving segmentation and targeting strategies to maximise campaign cut-through and impact.

        Collaborating with Sports & Casino Marketing teams to ensure overt campaigns are delivered flawlessly to the relevant customer cohorts.

        Working cross-functionally with Product, Analytics, and CRM to identify opportunities and test new approaches to drive efficiency and impact.

        Conducting regular performance reviews, identifying trends, testing and learning and sharing insights with senior stakeholders.

        Coaching, mentoring and developing a growing team of Commercial Marketing Leads & Specialists.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

        Proven experience in Lifestage marketing, CRM marketing, or commercial marketing, ideally in gaming, fintech, or e-commerce

        Experience of setting strategy within a fast-moving, high growth environment

        A strong grasp of customer segmentation and campaign planning

        Demonstrable experience of working with large data sets to identify commercial opportunities

        A problem-solving mindset with the ability to turn insight into action quickly and efficiently

        Experience leading cross-functional campaign development and working with Product, CRM, and Analytics

        High level of commercial acumen with strong awareness of ROI, cost control, and promotional efficiency

        A test-and-learn mindset with a focus on data-driven improvements

        Proven team management experience with the ability to coach, motivate, and manage performance in a fast-paced environment

WHO WE ARE

 

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
 

BENEFITS

 

        Hybrid working - 3 days per week at the office, with flexibility for 2 days at home

        Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).

        Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.

        Invest in your future – We match pension contributions up to 6%.

        Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.

        Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).

        A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis

        A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.

        Support for growing families – Up to 6 months of full pay for maternity leave.

        Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.

        Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.

        And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
 

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

 

Would you be a good fit for the Leo Pride - give us a roar!

 

**As our company working language is English, we’d like to see your CV in English, please**

 

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