Commercial Marketing Specialist - Life Cycle

1 Month ago • All levels • Marketing

Job Summary

Job Description

We are seeking a data-driven and customer-focused Lifecycle Specialist to join our team. You will be responsible for delivering and optimizing automated CRM journeys to engage, retain, and grow our customer base. Reporting to the Commercial Marketing Manager - Lifecycle, you will support the execution of our lifecycle programs, working with CRM Delivery, Analytics, and Product teams to ensure journeys are timely, relevant, and continuously improved. This role offers an exciting opportunity to develop your lifecycle marketing skills in a fast-paced, high-growth environment, contributing to initiatives with a measurable impact on customer behavior and commercial outcomes.
Must have:
  • Experience in lifecycle, CRM, or commercial marketing
  • Understanding of customer lifecycle principles
  • Familiarity with CRM and marketing automation tools
  • Comfort working with data for decision-making
  • Proactive mindset with attention to detail
  • Good collaboration and communication skills
  • Experience in a fast-paced, results-driven environment
Good to have:
  • Experience in gaming, fintech, or e-commerce
  • Knowledge of online sportsbook and gaming products
Perks:
  • Hybrid working (3 days in office, 2 days remote)
  • Workation for up to 4 weeks per year
  • 28 days of paid leave plus public holidays
  • Pension contributions matched up to 6%
  • Comprehensive healthcare (BUPA coverage)
  • Wellbeing allowance (£250 annual)
  • Great workplace experience with complimentary snacks and drinks
  • Social culture with sporting events and team budgets
  • Support for growing families (maternity leave)
  • Cycle-to-work scheme and gym discounts
  • Newly renovated offices

Job Details

Description

Position at LeoVegas Group

ABOUT THE ROLE

 

We’re looking for a data-driven and customer-focused Lifecycle Specialist to help deliver and optimise automated CRM journeys that engage, retain, and grow our customer base.

 

Reporting to the Commercial Marketing Manager - Lifecycle, you’ll play a key role in supporting the execution of our always-on lifecycle programmes. You’ll work closely with CRM Delivery, Analytics, and Product teams to ensure journeys are timely, relevant, and continually improved based on performance insights.

 

This is an exciting opportunity to develop your lifecycle marketing skills in a high-growth, fast-paced environment, contributing to initiatives that have a measurable impact on customer behaviour and commercial outcomes.

YOU WILL BE RESPONSIBLE FOR:

        Supporting the briefing, testing, and deployment of automated lifecycle journeys across key customer stages (e.g. onboarding, retention, winback etc).

        Working with the Commercial Marketing Manager - Lifecycle to implement the automation roadmap aligned to commercial and customer goals.

        Using customer and campaign data to monitor journey performance, identify gaps, and recommend areas for optimisation.

        Collaborating with CRM Delivery and Analytics teams to ensure journeys are accurately triggered, tracked, and reported.

        Conducting test-and-learn experiments across lifecycle campaigns to drive continuous improvement.

        Assisting in the development of segmentation and targeting strategies that enhance campaign relevance and effectiveness.

        Creating clear documentation for journey logic, campaign workflows, and performance metrics.

        Preparing regular performance reports and insights for lifecycle marketing reviews.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

        Experience in lifecycle, CRM, or commercial marketing, ideally in gaming, fintech, or e-commerce

        A solid understanding of customer lifecycle principles, such as onboarding, engagement, churn prevention, and reactivation.

        Knowledge and interest of online sportsbook and gaming products.

        Familiarity with CRM and marketing automation tools (e.g. Symplify, Braze, Optimove, etc.).

        Comfort working with data to inform decision-making and optimise performance.

        A proactive mindset with strong attention to detail and problem-solving skills.

        Good collaboration and communication skills to work effectively with cross-functional teams.

        Experience working in a fast-paced, results-driven environment with commercial awareness.

WHO WE ARE

 

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.
 

BENEFITS

 

        Hybrid working - 3 days per week at the office, with flexibility for 2 days at home

        Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).

        Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.

        Invest in your future – We match pension contributions up to 6%.

        Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.

        Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).

        A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis

        A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.

        Support for growing families – Up to 6 months of full pay for maternity leave.

        Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.

        Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.

        And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!
 

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

 

Would you be a good fit for the Leo Pride - give us a roar!

 

 

Similar Jobs

Internet Brands - Legal Leads Manager, Customer Success

Internet Brands

Pleasanton, California, United States (Hybrid)
4 Months ago
Instawork - Lead Product Designer

Instawork

Singapore (On-Site)
1 Month ago
Apple - Senior iOS & macOS UI Engineer, Settings

Apple

Cupertino, California, United States (On-Site)
4 Weeks ago
The Orchard - Manager, Brand Marketing & Communications

The Orchard

New York, United States (On-Site)
1 Month ago
CyberArk - AI Solution Specialist

CyberArk

United States (Hybrid)
2 Weeks ago
Nintendo - Contract - Loyalty Programs Operations/Marketing Coordinator

Nintendo

Redmond, Washington, United States (Hybrid)
6 Months ago
Varonis  - Alliance Marketing Manager (Microsoft)

Varonis

United States (Remote)
2 Months ago
USE Insider - Field Marketing Manager - Brazil

USE Insider

State Of São Paulo, Brazil (Hybrid)
6 Months ago
Pattern - Director of Advertising

Pattern

London, England, United Kingdom (Hybrid)
2 Months ago
Nagarro - Director, Support Sales & Marketing

Nagarro

Canada (Remote)
9 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Google - Software Engineering Manager II, Google Cloud

Google

Hyderabad, Telangana, India (On-Site)
9 Months ago
NXP - Operations Quality Senior Manager

NXP

Bangkok, Thailand (On-Site)
3 Weeks ago
SoftSwiss - Go Developer - Senior

SoftSwiss

Poznań, Greater Poland Voivodeship, Poland (Remote)
1 Month ago
fluence - Senior Control Software Engineer - II

fluence

Bengaluru, Karnataka, India (On-Site)
1 Year ago
The Orchard - Country Head, Indonesia

The Orchard

Jakarta, Indonesia (On-Site)
2 Months ago
 Many Chat  Inc  - Events & Experiences Producer

Many Chat Inc

Austin, Texas, United States (Hybrid)
2 Weeks ago
HP - Global Product Marketing Manager

HP

Meyrin, Geneva, Switzerland (On-Site)
1 Year ago
Epic Games - Character Art Director

Epic Games

(On-Site)
4 Months ago
ISG - IT Service Management

ISG

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Amanotes - Strategy & Operation Specialist

Amanotes

Ho Chi Minh City, Vietnam (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Leeds, England, United Kingdom

Spaulding Ridge - Junior Salesforce Technology Consultant

Spaulding Ridge

London, England, United Kingdom (Hybrid)
2 Months ago
Ion - Cloud Engineer/Architect (DevOps)

Ion

London, England, United Kingdom (On-Site)
10 Months ago
Jane Street - Trading Desk Operations Engineer

Jane Street

London, England, United Kingdom (On-Site)
2 Months ago
HCL Tech - Presales Team Lead

HCL Tech

London, England, United Kingdom (On-Site)
3 Months ago
SSC Technologies - Head of Finance

SSC Technologies

Bristol, England, United Kingdom (Hybrid)
2 Months ago
C3 IoT - Senior Manager/Director, Strategic Partnerships

C3 IoT

London, England, United Kingdom (On-Site)
1 Month ago
Interactive Brokers - Associate General Counsel

Interactive Brokers

London, England, United Kingdom (Hybrid)
1 Month ago
Nium - Global Head of Financial Crime Strategy

Nium

London, England, United Kingdom (Hybrid)
6 Months ago
Synthesia - Contract Negotiator

Synthesia

London, England, United Kingdom (On-Site)
3 Weeks ago
Aristocrat - Financial Analyst

Aristocrat

London, England, United Kingdom (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Penn Interactive - Marketing Specialist

Penn Interactive

Philadelphia, Pennsylvania, United States (On-Site)
2 Weeks ago
TriCAT gmbh - Marketing Manager

TriCAT gmbh

Ulm, Baden-Württemberg, Germany (Hybrid)
1 Year ago
Paper games - Marketing Planner - Love and Deepspace (2026 Autumn Recruitment)

Paper games

Shanghai, China (On-Site)
2 Weeks ago
Scale AI - Growth Marketing Specialist

Scale AI

San Francisco, California, United States (Remote)
3 Months ago
Stage - Content Marketing Manager

Stage

Noida, Uttar Pradesh, India (On-Site)
1 Month ago
zimad - Marketing Manager

zimad

(Remote)
5 Months ago
Salesforce - Prime Named Account Executive - Marketing Cloud

Salesforce

Brazil (Remote)
3 Weeks ago
Salesforce - Account Executive - Marketing & Commerce Cloud - Insurance

Salesforce

Munich, Bavaria, Germany (On-Site)
3 Weeks ago
Zones - Marketing Manager

Zones

Noida, Uttar Pradesh, India (On-Site)
4 Weeks ago
Demandbase - Sales Director, Advertising (Mid-Market)

Demandbase

United States (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Sliema, Malta (On-Site)

Leeds, England, United Kingdom (Hybrid)

Leiden, South Holland, Netherlands (On-Site)

Sliema, Malta (On-Site)

Stockholm, Stockholm County, Sweden (Hybrid)

Newcastle Upon Tyne, England, United Kingdom (Hybrid)

Sliema, Malta (Hybrid)

Newcastle Upon Tyne, England, United Kingdom (Hybrid)

Jersey City, New Jersey, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by LeoVegas

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug