Consumer Insights Senior Manager

1 Month ago • 8 Years + • $138,200 PA - $219,000 PA

Job Summary

Job Description

The Consumer Insights Senior Manager will represent the voice of players and inform new play experiences for the future of gaming at EA, guiding business strategies with consumer insight. This role involves partnering with studios, brand, and marketing teams, as well as fellow researchers and analysts. The individual will create research roadmaps and deliver impactful insights for games, live services, and communications. Responsibilities include designing and conducting qualitative or quantitative research, formulating hypotheses, analyzing data, and presenting insight-led stories to guide product and marketing teams. The role also involves workshopping product strategy and features with leadership, promoting brand essence, and identifying games' positioning within the EA portfolio.
Must have:
  • 8+ years of experience in Consumer Insights or Market Research.
  • Knowledge of research techniques and methodologies.
  • Expertise in Gaming & ARPG market.
  • Ability to influence cross-functional audiences.
  • Strong strategic thinking and business/marketing knowledge.
  • Creative and resourceful approach to research.
  • Comfortable navigating ambiguity.
Good to have:
  • Ability to travel internationally.

Job Details

You'll represent the voice of players. You'll inform new play experiences and help improve the future of gaming at EA.  You'll guide business strategies using consumer insight at the core.


As Consumer Insights Senior Manager for ARPG games, you will join a team that is constantly in pursuit of understanding our players - their motivations for playing games and how their behaviors change alongside the gaming market. You'll partner closely with our studios, brand and marketing teams, and fellow researchers and analysts. We are looking for a team member who is not just a thought-leader, but also a relationship-builder who can collaborate and understand our partners' context and our industry business trends to create research roadmaps and deliver insights that will have real impact on our games, live services, and communications.


We're looking for all the best kinds of people to make great experiences for our players. We want to give those people a job that inspires them, while giving them room to enjoy their lives. We  foster a culture of learning and celebrate diversity and inclusion by creating a place where you can come to work and be yourself.


You will work with...


In a given week, you might...


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