Consumer Insights Senior Manager

The Consumer Insights Senior Manager will represent the voice of players and inform new play experiences for the future of gaming at EA, guiding business strategies with consumer insight. This role involves partnering with studios, brand, and marketing teams, as well as fellow researchers and analysts. The individual will create research roadmaps and deliver impactful insights for games, live services, and communications. Responsibilities include designing and conducting qualitative or quantitative research, formulating hypotheses, analyzing data, and presenting insight-led stories to guide product and marketing teams. The role also involves workshopping product strategy and features with leadership, promoting brand essence, and identifying games' positioning within the EA portfolio.

Must Have

• 8+ years of experience in Consumer Insights or Market Research.
• Knowledge of research techniques and methodologies.
• Expertise in Gaming & ARPG market.
• Ability to influence cross-functional audiences.
• Strong strategic thinking and business/marketing knowledge.
• Creative and resourceful approach to research.
• Comfortable navigating ambiguity.

Good to Have

• Ability to travel internationally.

You'll represent the voice of players. You'll inform new play experiences and help improve the future of gaming at EA.  You'll guide business strategies using consumer insight at the core.

As Consumer Insights Senior Manager for ARPG games, you will join a team that is constantly in pursuit of understanding our players - their motivations for playing games and how their behaviors change alongside the gaming market. You'll partner closely with our studios, brand and marketing teams, and fellow researchers and analysts. We are looking for a team member who is not just a thought-leader, but also a relationship-builder who can collaborate and understand our partners' context and our industry business trends to create research roadmaps and deliver insights that will have real impact on our games, live services, and communications.

We're looking for all the best kinds of people to make great experiences for our players. We want to give those people a job that inspires them, while giving them room to enjoy their lives. We  foster a culture of learning and celebrate diversity and inclusion by creating a place where you can come to work and be yourself.

You will work with...

• Our Consumer Insights team - we are a collaborative team where you will work with other franchise leads, central subject matter experts, and a support team of researchers, with diverse skills and focus areas.

• EA's studios and brand leadership - we partner with decision-makers across development, marketing, and publishing to inform strategies from concept to greenlight to launch and throughout live services.

• Other analytics & research teams - we work together to understand the voice of the player, drawing from other areas of expertise (e.g. telemetry analytics, user experience research, social listening).

In a given week, you might...

• Design and run qualitative or quantitative research, talking with players about their gaming experiences and expectations

• Formulate hypotheses against your game partners’ needs, gather and analyze data, then build and present an insight-led story that guides product and marketing teams in their decision-making

• Work with brand and studio leadership to workshop product strategy and features, champion the essence of your studios' brands and target players, and promote knowledge that identifies your games' place in our EA portfolio

Skills you bring...

• Insights Expertise. 8+ years of experience working in Consumer Insights, Market Research, or a related function, with knowledge across different research techniques and methodologies.

• Gaming & ARPG market knowledge. You learn and keep up with the latest trends in this changing business.

• Influential Impact. You're accustomed to working with and influencing a cross-functional audience.

• Strategic Thinking. You have a track record of connecting the dots for your stakeholders and have strong business and marketing knowledge.

• Creative and Scrappy Approach. You've designed non-traditional methodologies when the status quo wasn't enough, and you're comfortable navigating ambiguity, even on fast-paced product cycles.

• Ability to travel, including internationally.