Content Strategist

1 Month ago • All levels • Digital Marketing

Job Summary

Job Description

Reddit is seeking a Content Strategist for a contract position in India. The role involves planning and executing content calendars, creating and publishing engaging social media posts, and managing community engagement. Responsibilities include tracking social media performance metrics, optimizing content based on insights, and staying updated on platform trends. The strategist will create tailored local content seeding strategies, identify target subreddits, and curate compelling content adapted for diverse communities while maintaining authenticity. Key duties include engaging with local Reddit communities to drive organic growth and meaningful interactions, staying informed about trending topics within the Indian market, and analyzing content seeding efforts to provide data-driven recommendations.
Must have:
  • Plan and execute content calendars
  • Create and publish engaging social media posts
  • Manage community engagement
  • Track social media performance metrics
  • Optimize content based on insights
  • Create tailored local content seeding strategy
  • Curate and create compelling content
  • Engage with local Reddit communities
  • Stay informed about trending topics
  • Analyze performance of content seeding efforts
  • Experience as a successful content creator/curator on Instagram/Facebook/Twitter/YouTube
  • Strong writing skills and platform fluency
  • Deep understanding of Reddit's platform, subreddit dynamics
  • Deep understanding of local trends and culture in India
  • Expertise crafting content for diverse Reddit communities
  • Reddit user and active contributor
  • Fluent in English and Hindi
Good to have:
  • Reddit moderator experience is a plus
  • Additional languages are a plus

Job Details

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com.

Job Responsibilities:

  • Plan and execute content calendars, create and publish engaging posts across social media platforms, and manage community engagement.
  • Track social media performance metrics, optimize content based on insights, and stay on top of platform trends and best practices.
  • Create tailored local content seeding strategy, identifying target subreddits, engagement tactics, and community dynamics.
  • Curate and create compelling content, adapting it for diverse communities while maintaining authenticity.
  • Engage with local Reddit communities, strategically seeding content to drive organic growth and meaningful interactions.
  • Stay informed about trending topics, discussions, and emerging trends within your market and ensure they are well-represented on the platform.
  • Analyze the performance of content seeding efforts. Provide data-driven insights and recommendations to optimize strategies for greater impact.

Job Requirements:

  • Experience as a successful content creator/curator on Instagram/Facebook/Twitter/YouTube
  • Experience as a moderator/community owner or managing social media for brands, strong writing skills, and platform fluency (Reddit moderator experience is a plus).
  • Deep understanding of Reddit's platform, subreddit dynamics, and community engagement
  • Deep understanding of local trends and culture in India
  • Expertise crafting content that resonates with diverse Reddit communities across text, image and video
  • Reddit user and active contributor
  • Fluent in English, Hindi (Additional languages are a plus)

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

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