Content Strategist, Product

1 Month ago • 5 Years + • Product Management • $122,000 PA - $215,000 PA

Job Summary

Job Description

Figma is seeking a Content Strategist specializing in Product Design to join their Story Studio team. This role involves developing compelling narratives and content that showcase the craft, process, and impact of product design. The strategist will translate complex design concepts into engaging stories for the design community, highlight new product features, interview designers and product managers, and contribute to thought leadership on design trends. Responsibilities include creating case studies, documenting design processes, maintaining an authentic design voice, and collaborating with the marketing team on content strategy. The position is full-time and can be remote within the United States or based in their US hubs.
Must have:
  • 5+ years of content creation experience focused on product design and technology
  • Experience working with or embedded in product design teams
  • Strong portfolio of design-focused writing
  • Deep understanding of design processes, terminology, and culture
  • Experience interviewing designers and technical stakeholders
  • Strong editorial judgment and distinctive writing voice
  • Active engagement with design community conversations and trends
  • Technical understanding of design tools and workflows
  • Ability to balance design authenticity with broader content objectives
Good to have:
  • Background as a product designer or in a design-adjacent role
  • Experience with design systems and component-based design
  • Understanding of front-end development concepts
  • Experience creating multimedia design content (podcasts, videos)
  • Proficiency with design tools (Figma, Adobe Creative Suite)
  • Experience creating educational content about design
  • Technical writing experience
Perks:
  • Equity
  • Health, dental & vision insurance
  • Retirement with company contribution
  • Parental leave & reproductive or family planning support
  • Mental health & wellness benefits
  • Generous PTO
  • Company recharge days
  • Learning & development stipend
  • Work from home stipend
  • Cell phone reimbursement

Job Details

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Figma is seeking a Content Strategist focused on Product Design to join our Story Studio team. In this role, you'll develop compelling narratives that showcase the craft, process, and impact of product design, helping us tell authentic stories that resonate with the design community. As someone who lives and breathes product design, you'll translate complex design concepts into accessible, engaging content that inspires our audience and illuminates how products take shape.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

  • Create compelling content that showcases product design processes, methodologies, and thinking
  • Develop narratives around new product features that highlight the design decisions and user problems being solved
  • Interview designers, researchers, and product managers to capture authentic design perspectives and translate technical design concepts into engaging stories for various audience segments
  • Contribute to thought leadership on design trends, tools, and methodologies by staying deeply connected to the product design community and culture
  • Create case studies that highlight innovative design work and workflows
  • Partner with product teams to document and share design processes
  • Maintain an authentic design voice across our content platforms
  • Collaborate with the broader marketing team to integrate design stories into our content strategy

We'd love to hear from you if you have:

  • 5+ years experience creating content with a focus on product design and technology
  • Experience working with or embedded in product design teams
  • Strong portfolio of design-focused writing (articles, case studies, interviews) and a deep understanding of design processes, terminology, and culture
  • Experience interviewing designers and technical stakeholders
  • Strong editorial judgment and distinctive writing voice
  • Active engagement with design community conversations and trends
  • Technical understanding of design tools and workflows
  • Ability to balance design authenticity with broader content objectives

While it’s not required, it’s an added plus if you also have:

  • Background as a product designer or in a design-adjacent role
  • Experience with design systems and component-based design
  • Understanding of front-end development concepts
  • Experience creating multimedia design content (podcasts, videos)
  • Proficiency with design tools (Figma, Adobe Creative Suite)
  • Experience creating educational content about design
  • Technical writing experience
At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.    

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. 

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.  Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):

$122,000 - $215,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities. 

Examples of accommodations include but are not limited to: 

  • Holding interviews in an accessible location
  • Enabling closed captioning on video conferencing
  • Ensuring all written communication be compatible with screen readers
  • Changing the mode or format of interviews 

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

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About The Company

Figma is a collaborative web application for interface design, with additional offline features enabled by desktop applications for macOS and Windows

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