Content Writer – Bilingual (English & Hindi)
4 Months ago • 3-5 Years
Localization
Job Description
We are seeking a creative, strategic, and bilingual Content Writer (English & Hindi) to join our marketing team. The ideal candidate will excel at crafting compelling, concise, and engaging content for various platforms, including social media, in-app banners, and product marketing campaigns. A strong grasp of digital trends and the ability to write for diverse audiences and formats are essential. Key responsibilities include creating social media content, writing SEO-optimized blog articles on investment and fintech, developing product marketing content to drive adoption, creating marketing collateral for emails and messages, and scripting engaging videos and reels. Fluency in both English and Hindi is required to adapt content for different audiences and campaigns.
Good To Have:
- Prior experience in Weathtech co.
- Understanding of financial products
Must Have:
- Content creation experience for digital marketing
- Excellent English and Hindi written and verbal skills
- Strong storytelling and copywriting
- Basic SEO and digital funnel understanding
- Collaboration with design and product teams
- Adaptable writing styles
Location: Mumbai
Experience: 3–5 years (preferred)
Employment Type: Full-time
Job Summary:
We are looking for a creative, strategic, and bilingual Content Writer (English & Hindi) to join our marketing team. The ideal candidate should be able to craft compelling, concise, and engaging content across platforms—from social media to in-app banners to product marketing campaigns. A strong understanding of digital trends and the ability to write for different audiences and formats is a must.
Key Responsibilities:
Social Media Content: Write catchy, trending, and platform-specific content (Facebook, Instagram, LinkedIn, Twitter, etc.)
Blog Writing: Research and write long-form articles on investment, fintech, and product education, optimized for SEO.
Product Marketing Content: Write clear and persuasive content to drive product adoption and user engagement.
Marketing Collateral: Create content for emailers, WhatsApp messages, in-app push notifications, and banners aligned with campaign goals.
Video & Reel Scripts: Conceptualize and write engaging scripts for product videos, explainer reels, and customer testimonials.
Bilingual Writing: Confidently write and adapt content in both English and Hindi based on audience and campaign requirements.
Requirements:
Proven experience in content creation for digital marketing
Excellent command over English and Hindi (verbal and written)
Strong storytelling and copywriting skills
Basic understanding of SEO, digital funnels, and user behavior
Ability to work closely with design and product teams
Adaptable writing style across formal, quirky, educational, and conversational tones
Good to Have:
Prior experience in Weathtech co.
Understanding of financial products like stocks, mutual funds, F&O, IPOs etc.
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