Creative and Brand

1 Day ago • 3 Years +

Job Summary

Job Description

The Creative and Brand role involves understanding the audience, developing digital marketing campaigns for various platforms (Facebook, Google, social media), and creating copy for influencer integration. The role requires independent and collaborative conceptualization of ideas, experimentation with content formats, management of social media calendars, analysis of performance using analytics tools, engagement with the online community, and identification of collaboration opportunities with creators and influencers. The candidate will be working to create compelling marketing campaigns and stay ahead of industry trends.
Must have:
  • 3+ years experience as Copywriter or Social Media Manager.
  • Strong portfolio showcasing creativity and impact.
  • Ability to conduct thorough research.
  • Familiarity with web publications and social media trends.
  • Excellent writing and editing skills in English.
  • Experience with Content Management Systems (e.g., WordPress).
  • Ability to accept and act on constructive feedback.
  • Strong understanding of social media metrics and analytics tools.
  • Creative thinker with strong problem-solving skills.
  • Ability to work collaboratively with cross-functional teams.
Good to have:
  • Proficiency with design and video editing tools (Canva, Adobe Premiere, etc.).
Perks:
  • Flat and transparent culture.
  • Informal workspace defining open and vibrant work culture.
  • Opportunity to solve new and challenging problems with high scope of innovation.
  • Complete ownership of the product and the chance to conceptualize and implement your solutions.
  • Opportunity to work with incredible peers across departments.
  • A chance to be associated with big impact early in your career.

Job Details

About WinZO Games

WinZO is India’s largest social gaming platform aiming at building an astronomical tech strong gaming ecosystem in India. WinZO, in a short span of time has emerged as the leanest Series C funded gaming startup in the Indian startup ecosystem. WinZO has so far raised over $100MM and handles more than 5 Bn+ micro transactions monthly, a number which is fast growing. With a vision of becoming a household name for Bharat catering to their entertainment needs through interactive engagements, Paavan Nanda (Co-Founder, WinZO, Zostel & ZO Rooms) and Saumya Singh Rathore (Co-Founder, WinZO, Ex-Chief of Staff & Growth- ZO Rooms, Zostel, Ex-Times Group), are aggressively building the platform to not just capture market opportunities but also explore and maximize potential of social interactions as consumption drivers. Both of them are putting together WinZO piece by piece using tech and data to create a transparent and unique gaming experience for its users. 


WinZO hosts 100+ games in 12+ languages, has a user base of 200 million of which 80% users consuming the app in vernacular languages. WinZO has always yearned to mentor, guide and onboard games to be culturally relevant for Bharat. It also provides opportunities for housewives to translate and earn which empowers them economically. A 150+ members strong team with stellar professionals coming from global tech giants and companies such as Google, Amazon, Flipkart, McKinsey etc, WinZO is funded and backed by global gaming and entertainment investment funds such as Griffin Gaming Partners, Maker’s Fund, Courtside Ventures, Pags Group and Kalaari. 


Our vision to create a 'Made in India for the World' tech product has taken a big leap with our global expansion in Brazil. Our recent presence at the Brazil Game Show 2023 marked a historic moment, showcasing India's prowess at a global stage. WinZO is continually working towards revolutionizing the gaming ecosystem by creating a complete entertainment package through a slew of interactive features. Speaking of the larger picture the platform is driving unique initiatives that are constantly attempting to nurture and groom developers.


WinZO Values

Integrity, Excellence, Perseverance, Fine Judgement, Agility


About the Role

The candidate should be creative with a passion for social media and digital content. We are looking for a candidate who can understand our audience, create compelling marketing campaigns, and keep us ahead of industry trends. If you thrive in a fast-paced environment and are ready to take ownership of innovative projects, this role is for you!


What You Will Do


  • Understand Our Audience: Dive deep into the lives of our users, understand their pain points, and create relatable, share-worthy content ideas.
  • Develop Digital Campaigns: Produce content ideas for a variety of digital campaigns including Facebook ads, Google ads, banners, push notifications, and social media content.
  • Conceptualize Independently and Collaboratively: Generate ideas for digital campaigns independently or as part of a team.
  • Experiment with Content Formats: Innovate with different content formats such as reels, memes, stories, and posts on social media to stay ahead of trends.
  • Create Copy for Influencer Integration: Develop compelling copy for product integration with influencers across various channels.
  • Manage Social Media Calendars: Develop and manage social media content calendars, ensuring timely and consistent posts across all platforms.
  • Analyze Performance: Use analytics tools to track and analyze social media performance, refine strategies based on data insights, and increase engagement and reach.
  • Engage with Our Community: Foster a strong online community by managing interactions across social handles.
  • Identify Collaboration Opportunities: Pursue collaborations with creators and influencers to expand our reach and impact.


What You Should Have


We are seeking individuals with a hustler mindset, curiosity, and a passion for innovation. Key qualifications include:


  • Proven Experience: At least 3 years of experience as a Copywriter, Social Media Manager, or in a similar role.
  • A strong portfolio of published work demonstrating creativity and impact.
  • Research Skills: Ability to conduct thorough research using multiple sources.
  • Digital Savvy: Familiarity with web publications, social media trends, and digital advertising.
  • Exceptional Writing Skills: Excellent writing and editing skills in English.
  • Content Management Proficiency: Hands-on experience with Content Management Systems (e.g., WordPress).
  • Resilience: Ability to accept and act on constructive feedback.
  • Analytical Mindset: Strong understanding of social media metrics and analytics tools.
  • Creative Thinking: A creative thinker with strong problem-solving skills.
  • Team Player: Ability to work collaboratively with cross-functional teams including marketing, comms, ops, and senior leadership.
  • Technical Skills: Proficiency with design and video editing tools (e.g., Canva, Adobe Premiere, AfterEffects, Photoshop) is a plus.



What we offer you


  • A flat and transparent culture with an incredibly high learning curve
  • A swanky informal workspace which defines our open and vibrant work culture
  • Opportunity to solve new and challenging problems with a high scope of innovation
  • Complete ownership of the product and chance to conceptualize and implement your solutions
  • Opportunity to work with incredible peers across departments and be a part of the Tech revolution
  • Most importantly, a chance to be associated with big impact early in your career


At our core, we’re a creative company. Ideas are where we live, and we love building magical products. It’s not just about features, it’s also about how they make people feel. So, we build at the intersection of the technical and the romantic. And it all starts with people, the right team that cares deeply about our mission, values, and our users. We value diversity. We are an equal opportunity employer: we do not discriminate based on race, color, religion, gender, ethnicity, or disability status.


Download our app for a better understanding - https://www.winzogames.com/


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About The Company

WinZO is the largest social gaming and interactive entertainment platform in India. Launched in early 2018, the Company partners with third-party developers to host games on their Android and iOS apps, where users can enjoy personalized multiplayer gameplay experiences. 


The platform is available in 12 languages such as English, Hindi, Gujarati, Marathi, Bengali, and Bhojpuri, with over 175 million registered users. The WinZO platform facilitates over 5 billion micro-transactions per month across a portfolio of 100+ games. 


WinZO is focused on building an enthusiastic community of gamers and gaming influencers in Tier 2 – 5 cities in India. The Company envisions a future where the WinZO platform can deliver a culturally relevant and enjoyable experience in the Indian gaming ecosystem, monetized through a unique micro-transaction model.​​


WinZO, a series-C funded venture, has raised $100 million from Marquee gaming and entertainment investors such as Griffin Gaming partners, Courtside ventures, Maker’s fund, all of whom made their first investment in the Indian start-up ecosystem through WinZO.

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New Delhi, Delhi, India (On-Site)

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