Strategy & Growth - Brand (B2B)

1 Month ago • 3 Years +

Job Summary

Job Description

WinZO Games is seeking a B2B Brand Manager to position the company as a thought leader and tech-export from India within the global gaming ecosystem. This strategic role involves crafting and owning the B2B narrative across India and global stakeholders, including game developers, VCs, publishers, and technology enablers. The responsibilities include developing brand positioning at key industry events like IGDC, Startup Mahakumbh, GDC, and Gamescom, leading the creation of flagship IPs such as Gaming Economy Reports and Industry Whitepapers, and building the developer-facing brand presence through websites, toolkits, and social media. The role also requires partnering with global agencies for localized B2B narratives and collaborating with internal teams like PR and product to ensure a cohesive ecosystem message. The ideal candidate will own brand health, focusing on trust, perception, and stakeholder feedback, and contribute to WinZO's mission of revolutionizing the gaming ecosystem.
Must have:
  • 3+ years experience in B2B brand, communications, or strategic comms
  • Strong writing and storytelling skills
  • Strategic thinking with hands-on execution
  • Experience working with senior stakeholders
  • Passion for positioning Indian companies globally
Good to have:
  • Experience in SaaS, gaming, fintech, or product-first tech
  • Exposure to gaming or developer ecosystems
  • Previous experience building a 'Bharat Story'
Perks:
  • Flat and transparent culture with high learning curve
  • Swanky informal workspace
  • Opportunity to solve challenging problems with innovation
  • Complete ownership of product and implementation
  • Work with incredible peers
  • Chance to be part of Tech revolution
  • Significant impact early in career

Job Details

About WinZO Games

WinZO is India’s largest social gaming platform aiming at building an astronomical tech strong gaming ecosystem in India. WinZO in a short span of time has emerged as the leanest Series C funded gaming startup in the Indian startup ecosystem. WinZO with a data driven DNA is working towards becoming the one stop-shop for online gaming users spread across every household in Bharat. With a vision of becoming a household name for Bharat, catering to their entertainment needs through interactive engagements, Paavan Nanda (co-Founder, WinZO, Zostel & ZO Rooms) and Saumya Singh Rathore (co-Founder, WinZO, Ex-Chief of Staff & Growth- ZO Rooms, Zostel, Ex-Times Group), are aggressively building the platform to not just capture market opportunities but also explore and maximize potential of social interactions as consumption drivers. Both of them are putting together WinZO piece by piece using tech and data to create a transparent and unique gaming experience for its users. WinZO, which hosts 100+ games in 12+ languages, has 80% users consuming the app in vernacular languages. WinZO has always yearned to mentor, guide and onboard games to be culturally relevant for Bharat. It also provides opportunities for housewives to translate and earn which empowers them economically. A 200+ members strong team with stellar professionals coming from global tech giants and companies such as Google, Amazon, Flipkart, McKinsey etc., WinZO is funded and backed by global gaming and entertainment investment funds such as Griffin Gaming Partners, Maker’s Fund, Courtside Ventures, Pags Group and Kalaari. WinZO is continually working towards revolutionizing the gaming ecosystem by creating a complete entertainment package through a slew of interactive features. Speaking of the larger picture the platform is driving unique initiatives that are constantly attempting to nurture and groom developers.


WinZO Values

Integrity, Excellence, Perseverance, Fine Judgment, Agility


About the Role

As WinZO expands its influence across the global gaming ecosystem, we’re looking for a B2B Brand Manager who can position WinZO as a thought leader, ecosystem enabler, and a tech-export story from India. This is a highly strategic and storytelling-heavy role, focusing on how game developers, educational institutes, prospective employees,  institutional and retail investors, players in the gaming and interactive entertainment ecosystem, and global markets perceive us.


What you will do

  • Craft and own WinZO’s B2B narrative across India and Global Business stakeholders : game developers, VCs, publishers, technology enablers, etc.  
  • Develop brand positioning across touchpoints like India Gaming events like IGDC, Startup Mahakumbh, and Global Gaming Events like GDC, Gamescom, Brazil Game Show, and ecosystem events
  • Lead the creation of flagship IPs: Gaming Economy Reports, Thought Leadership Columns, and Industry Whitepapers
  • Build and manage WinZO’s developer-facing brand presence: websites, onboarding toolkits, pitch decks, LinkedIn presence
  • Partner with global agencies to create localized B2B narratives for India and Global interactive entertainment ecosystem
  • Collaborate cross-functionally with PR, product, content, and partnerships to build a cohesive ecosystem message
  • Own brand health across trust, perception, media coverage, and stakeholder feedback


What you should have

  • 3+ years of experience in B2B brand, communications, ecosystem marketing or strategic comms in SaaS, gaming, fintech, or product-first tech companies
  • Strong writing and storytelling skills: can turn strategy, numbers, and ideas into compelling content
  • Strategic thinking with hands-on execution and project management ability
  • Experience working with senior stakeholders, founders, and external policy/media teams
  • Exposure to gaming or developer ecosystems is a strong plus
  • Passion for positioning Indian companies as global technology and IP leaders; any previous experience of building a Bharat Story would be a plus


What we offer you

  • A flat and transparent culture with an incredibly high learning curve
  • A swanky informal workspace which defines our open and vibrant work culture
  • Opportunity to solve new and challenging problems with a high scope of innovation
  • Complete ownership of the product and chance to conceptualize and implement your solutions
  • Opportunity to work with incredible peers across departments and be a part of the Tech revolution
  • Most importantly, a chance to be associated with big impact early in your career


At our core, we’re a creative company. Ideas are where we live, and we love building magical products. It’s not just about features, it’s also about how they make people feel. So, we build at the intersection of the technical and the romantic. And it all starts with people, the right team that cares deeply about our mission, values, and our users. We value diversity. We are an equal opportunity employer: we do not discriminate based on race, color, religion, gender, ethnicity, or disability status


Download our app for a better understanding - https://www.winzogames.com/


Come join our rocketship!

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