Creative Director (all genders)

1 Hour ago • 12 Years + • Graphic Design

About the job

Job Description

As Creative Director at tonies®, you'll lead and inspire impactful creative work across all platforms. Responsibilities include developing and implementing a design strategy aligned with company goals, overseeing creative concepts for digital, social, print, packaging, and retail. You'll build and manage a global network of creative partners, ensuring high-quality, on-brand output. This role demands collaboration with cross-functional teams, managing project execution within budget and timelines. The ideal candidate possesses 12+ years of creative leadership experience, including 5+ years managing design, video, and copywriting teams. A strong portfolio showcasing innovative campaigns and a deep understanding of content production are essential. You must be strategically minded and capable of tying creative work to business objectives.
Must have:
  • 12+ years in creative leadership
  • 5+ years managing design teams
  • Global contractor management
  • Content production expertise
  • Strategic vision and execution
  • Excellent communication skills
Perks:
  • Global Teamwork
  • Flexible Working
  • 30 days paid leave + additional days off
  • toniecation days (unpaid leave)
  • Deutschlandticket or similar mobility options
  • Company pension plan subsidies
  • Continuous learning opportunities
  • Language learning app access
  • Meditation app access
  • Discounts on tonies products
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You as part of tonies:

We are looking for a talented leader and creative strategist to inspire and oversee impactful work across all platforms. This role involves building a network of external partners and ensuring cohesive, high-quality output aligned with consumer insights and business goals. If you excel at leading creativity with strategic purpose, we want to hear from you!

Your tasks and responsibilities will include:
Creative Leadership & Execution:
  • Develop and implement a design strategy aligned with company goals, overseeing high-impact creative concepts across all brand touchpoints (digital, social, print, packaging, retail).
  • Build and integrate a global network of creative partners, ensuring seamless processes for efficient, high-quality execution.
  • Direct the creation of world-class assets, providing hands-on feedback to ensure all outputs are on-brand, strategic, and impactful.
  • Collaborate with cross-functional teams and manage end-to-end project execution, ensuring timely, budget-conscious delivery with excellence.
What we are looking for:
  • **Applicants must be currently located in Germany, France, UK or USA (East Coast).**
  • 12+ years in creative leadership, with expertise in strategy and hands-on execution; 5+ years managing graphic design, video, and copywriting teams.
  • Portfolio showcasing innovative campaigns across NA/EU markets, retail packaging, and social video.
  • Proven ability to manage global contractors, delivering seamless global and local assets.
  • Deep knowledge of content production, tools, and processes for speed and scale.
  • Strong communication and collaboration skills, effective across functions and levels.
  • A strategic visionary with business acumen, capable of tying creative work to company strategy while excelling in tactical execution.
Why tonies?
Benefits vary by location; the details below apply to our Germany-based roles.
  • Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
  • Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
  • Mobility: Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.
  • Enhanced Security: Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.
  • Rest & Time Off: Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).
  • Flexible Working: Equipped with individual equipment, you can work remotely for up to 5 days in consultation with your team - depending on your area of responsibility. And if you're up for a workation, you can work from abroad for up to 4 weeks per year with us.
  • Continuous Learning: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
  • Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
  • Discounts: Benefit from attractive discounts on our entire range of tonies products.
Good to know:
As part of our principles, we are committed to supporting inclusion and diversity at tonies®. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us. 

We look forward to hearing from you!

Team Lead Talent Acquisition Germany
Esther Sommerfeld
About us
tonies® is the world’s largest interactive audio platform for children with more than 7.3 million Tonieboxes and 90 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages.
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About The Company

tonies® is the world’s largest interactive audio platform for children with more than 6.8 million Tonieboxes and 82 million Tonies sold.


The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. 


Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. 

Düsseldorf, North Rhine-Westphalia, Germany (Remote)

Düsseldorf, North Rhine-Westphalia, Germany (On-Site)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)

Düsseldorf, North Rhine-Westphalia, Germany (On-Site)

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