Creative Director - Brand Video Content

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We’re looking for a Creative Director to lead the end-to-end storytelling and creative development of branded video content that positions Binance as the most trusted, engaging, and culturally relevant voice in crypto and Web3. From shortform insights to longform explainers, interviews, and campaign-led storytelling, you’ll shape the content we create and how we bring it to life visually. This is a hands-on creative leadership role for someone who can blend editorial sharpness with creative direction, managing multidisciplinary teams and external partners to produce bold, smart, and impactful video. You’ll collaborate closely with writers, art directors, motion designers, agencies and producers—driving clarity of message and consistency of look, tone, and feel across every format.

Responsibilities

• Creative & Editorial Direction:
• Lead the creative development of branded video content—from concept and scripting to visual execution.
• Define editorial themes, narrative frameworks, and creative treatments across short, mid, and longform video formats.
• Ensure alignment between messaging, tone, and brand visual identity across all outputs.

• Cross-Functional Collaboration:
• Partner with writers, designers, and motion teams to bring ideas to life with clarity and flair.
• Collaborate with producers, product marketing, comms, and regional teams to ensure strategic and cultural relevance.
• Work with external production partners, creators, and agencies to scale execution globally.

• Innovation & Creative Growth:
• Champion new storytelling formats and platform-first thinking.
• Explore the integration of 3D motion, AI-driven content workflows, and emerging creative tools.
• Continuously refine the creative process to balance velocity, quality, and strategic impact.

• Team Leadership & Quality Control:
• Work with a lean team of writers and creatives working across formats.
• Maintain high standards of storytelling, design, and brand expression across every content tier.
• Guide the development of scripts, storyboards, treatments, and post-production outputs.

Requirements

• 10+ years in creative or content leadership roles—across brand storytelling, editorial, or digital video.
• Strong writing or content strategy background, with a sharp eye for narrative structure and messaging.
• Proven experience in leading creative teams and overseeing high-quality, multi-format content.
• Confident working across both verbal and visual creative development—from first idea to final edit.
• Comfortable collaborating with production, editorial, and motion design functions.
• Experience in crypto, fintech, or other technically complex sectors is a plus.
• Familiarity with 3D/motion and AI-enhanced storytelling workflows is highly desirable.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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