Requirements

• Regional Leadership & Strategy
• Own Binance’s fiat and P2P business performance across African markets
• Define regional strategies aligned with global objectives, and translate them into actionable country-level plans
• Oversee business metrics such as user growth, trading volume, conversion rates, and merchant activity
• Act as the key voice for the African market in internal decision-making and global planning

• P2P Ecosystem Development
• Guide the growth and governance of the P2P merchant network across the region
• Ensure liquidity, pricing quality, operational compliance, and long-term merchant sustainability
• Collaborate with global P2P teams to deploy localised product features and market-facing initiatives
• Maintain platform health and trust through proactive merchant management and performance monitoring

• Fiat Infrastructure & Channel Expansion
• Identify and unlock local fiat on/off-ramp opportunities via PSPs, mobile wallets, and banking partners.
• Coordinate with internal product, legal, compliance, and technical teams to deliver a market-ready solution.s
• Support deployment of Fiat onboarding, KYB flows, Express Zone, and other localised initiatives
• Build strong internal and external partnerships to ensure long-term channel stability and growth.

• Cross-functional & Regulatory Alignment
• Work closely with compliance and legal teams to assess market risks and regulatory developments
• Help shape Binance’s compliance transition roadmap in key markets
• Coordinate responses to local requirements while maintaining business continuity and user accessibility

• Team Leadership & Talent Development
• Lead and develop the Africa regional team, currently composed of experienced payment professionals
• Provide structure, mentorship, and accountability across markets
• Identify capability gaps (especially on the P2P side) and actively drive hiring and upskilling
• Foster a performance-driven, collaborative, and ownership-led culture

Requirements

• 12+ years of experience, and 8+ years in crypto, fintech, payments, marketplaces, or adjacent sectors
• Demonstrated experience owning business strategy and execution across multiple countries or regions
• Strong understanding of crypto ecosystems
• Experience working in or across African markets is essential; understanding the local context is critical.
• Excellent cross-functional collaboration, project management, and communication skills
• Ability to work across commercial, regulatory, technical, and operational domains
• Fluent in English is a must; French or other regional languages are strong advantages
• High work ethic, high personal integrity, resilience, and a deep belief in crypto adoption across emerging markets

Why Binance

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• Thrive in a results-driven workplace with opportunities for career growth and continuous learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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