CRM Lifecycle Manager

3 Months ago • 5 Years + • Account Management

Job Summary

Job Description

The CRM Lifecycle Manager at HoYoverse will work closely with project release operations and brand teams to develop a channel-user-scenario matching model aligned with global goals, using game content and user behavior data. Responsibilities include creating standardized processes for managing multiple projects, improving the in-house CRM system, researching CRM innovations (AI, low-code, chatbots), and supporting team development in data insights and cross-cultural communication. This role requires at least 5 years of experience in large-scale CRM project management or precision marketing with an international focus and experience in managing overseas business operations. A deep understanding of digital marketing strategies in foreign markets, CRM processes, and user profiling is essential.
Must have:
  • 5+ years CRM project management experience
  • International focus & overseas business ops
  • Digital marketing expertise in foreign markets
  • User profiling & analysis skills
  • CRM process expertise
  • Strong results-driven track record
Good to have:
  • Experience with HoYoverse games
  • Familiarity with AI, low-code, chatbots

Job Details

Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.

Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.

Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.

In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

What you will do:
  • Work closely with the project release operations and brand teams to develop a channel-user-scenario matching model. This model will align with key regional and global goals, incorporating game content and user behavior data, ensuring precise marketing and the achievement of core project objectives.
  • Create standardized processes (SOPs) for managing multiple projects, reducing collaboration friction.
  • Expand the capabilities of the in-house CRM system by defining measurable process optimization goals and collaborating with the tech team to improve system efficiency and flexibility.
  • Stay ahead of industry trends by introducing new practices such as AI, low-code content, and chatbots.
  • Lead research on CRM innovations and apply findings to improve departmental performance.
  • Support team development in data insights, system thinking, and cross-cultural communication skills.
 
What you will need:
  • At least 5 years of experience in large-scale CRM project management or precision marketing, with an international focus and experience in managing overseas business operations.
  • Deep understanding of digital marketing strategies in foreign markets, experience in CRM processes, and expertise in user profiling and analysis. A creative and innovative mindset is essential.
  • Strong ability to perform under pressure, adapt quickly, and thrive in a fast-paced, multicultural environment.
  • Proven track record of driving results and successfully implementing business initiatives.
  • Passionate about gaming, with a strong understanding of overseas gaming markets.
  • Preference will be given to candidates with experience or familiarity with HoYoverse's games.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Similar Jobs

Playdawn Consulting - Senior Software Engineer (Games)

Playdawn Consulting

Bengaluru, Karnataka, India (On-Site)
1 Month ago
GIANTS Software - PHP Developer - Working Student

GIANTS Software

Erlangen, Bavaria, Germany (On-Site)
4 Months ago
160over90 - Senior Account Manager, PR & Comms

160over90

London, England, United Kingdom (On-Site)
1 Month ago
Palo Alto Networks - Senior Analyst, SOX and External Reporting Assurance

Palo Alto Networks

Santa Clara, California, United States (On-Site)
2 Days ago
Playtika - Ad Monetization - Temporary

Playtika

Israel (On-Site)
7 Months ago
Toast - Territory Account Executive

Toast

Royal Palm Beach, Florida, United States (On-Site)
1 Month ago
Trellix - Enterprise Account Manager

Trellix

Switzerland (Remote)
2 Months ago
Paytm - Key Account Manager (General Trade) - Team Lead - Electronic Data Capture

Paytm

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Salesforce - Strategic Account Director - Retail Consumer Goods

Salesforce

Bengaluru, Karnataka, India (On-Site)
4 Weeks ago
pentair - Key Account Manager

pentair

Atlanta, Georgia, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Tesla - IT Asset Management Administrator

Tesla

North Brabant, Netherlands (On-Site)
4 Months ago
supercell - Senior UI/UX Designer

supercell

Helsinki, Uusimaa, Finland (On-Site)
2 Months ago
AiDash - Software Development Engineer III - iOS

AiDash

Bengaluru, Karnataka, India (Hybrid)
2 Weeks ago
Hashlist - Product Manager

Hashlist

Pune, Maharashtra, India (Hybrid)
8 Months ago
Unity - Renewal Sales Executive

Unity

United Kingdom (Remote)
2 Months ago
Thales - Product Owner with French

Thales

Bucharest, Bucharest, Romania (Hybrid)
1 Month ago
Motorola solutions - CSE Lead

Motorola solutions

Dubai, Dubai, United Arab Emirates (On-Site)
1 Month ago
Fictiv - Sales Director – Medical Device Manufacturing

Fictiv

United States (Remote)
2 Weeks ago
fortis games - Staff Full-Stack Engineer (Game Team)

fortis games

Portugal (Remote)
1 Month ago
Rippling - Product Lead, Contractor Invoicing & Compliance

Rippling

Bengaluru, Karnataka, India (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Singapore

bytedance - Network Reliability Engineer - Physical Network Infrastructure

bytedance

Singapore (On-Site)
5 Months ago
Alpha Sense - Global Enterprise Account Executive

Alpha Sense

Singapore (Hybrid)
1 Month ago
NinjaVan - Service Recovery Operations Assistant / Admin Assistant

NinjaVan

Singapore (On-Site)
6 Months ago
hogarth - Digital Production Artist

hogarth

Singapore (On-Site)
1 Month ago
Nagarro - Principal Engineer, Java Fullstack

Nagarro

Singapore, Singapore (On-Site)
8 Months ago
Alpha Sense - Strategic Account Executive, Financial Services

Alpha Sense

Singapore, Singapore (On-Site)
7 Months ago
bytedance - Global Partnership Intern

bytedance

Singapore (On-Site)
2 Months ago
bytedance - Android/iOS Engineer, Flow - 2025 Start

bytedance

Singapore (On-Site)
8 Months ago
bytedance - Security Engineer, Security Assurance

bytedance

Singapore (On-Site)
3 Months ago
bytedance - Payment Risk Strategy Expert - Global Payment

bytedance

Singapore (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Account Management Jobs

Make - Account Executive (Portuguese Speaking)

Make

Prague, Prague, Czechia (On-Site)
1 Month ago
USE Insider - Account Director

USE Insider

London, England, United Kingdom (Hybrid)
1 Week ago
Adobe - Enterprise Sales Account Manager - Public Sector

Adobe

British Columbia, Canada (Remote)
3 Months ago
NinjaVan - Executive, Fulfillment (Key Account)

NinjaVan

Shah Alam, Selangor, Malaysia (On-Site)
6 Months ago
Realworld one - ​​Account Director

Realworld one

Freiburg, Lower Saxony, Germany (On-Site)
5 Months ago
GoMotive - Account Executive, Enterprise

GoMotive

United States (Remote)
1 Month ago
Salesforce - Named Account Executive - Retail industry

Salesforce

Paris, Île-de-France, France (On-Site)
9 Months ago
Internet Brands - Account Executive

Internet Brands

Seattle, Washington, United States (On-Site)
2 Months ago
Demandbase - Enterprise Growth Account Director

Demandbase

United States (Hybrid)
1 Month ago
Coupa - Customer Success Account Manager

Coupa

United Kingdom (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Singapore (On-Site)

Japan (On-Site)

Seoul, South Korea (On-Site)

Japan (On-Site)

Japan (On-Site)

Seoul, South Korea (On-Site)

Japan (On-Site)

Singapore, Singapore (On-Site)

View All Jobs

Get notified when new jobs are added by HoYoverse

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug