CRM Lifecycle Manager

1 Month ago • 5 Years +

Job Summary

Job Description

The CRM Lifecycle Manager will work closely with project release operations and brand teams to develop a channel-user-scenario matching model aligned with regional and global goals. This includes incorporating game content and user behavior data to ensure precise marketing and the achievement of core project objectives. The role also involves creating standardized processes (SOPs) for managing multiple projects, expanding the capabilities of the in-house CRM system, staying ahead of industry trends by introducing new practices such as AI and chatbots, leading research on CRM innovations, and supporting team development.

Must have:

5+ years CRM project management experience.
Understanding of digital marketing strategies.
Experience in CRM processes and user profiling.
Ability to perform under pressure in a fast-paced environment.
Proven track record of driving results.

Good to have:

Experience or familiarity with HoYoverse's games.

2 skills required

2 skills required for this role

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Job Details

Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
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Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
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Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
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In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

What you will do:

Work closely with the project release operations and brand teams to develop a channel-user-scenario matching model. This model will align with key regional and global goals, incorporating game content and user behavior data, ensuring precise marketing and the achievement of core project objectives.

Create standardized processes (SOPs) for managing multiple projects, reducing collaboration friction.

Expand the capabilities of the in-house CRM system by defining measurable process optimization goals and collaborating with the tech team to improve system efficiency and flexibility.

Stay ahead of industry trends by introducing new practices such as AI, low-code content, and chatbots.

Lead research on CRM innovations and apply findings to improve departmental performance.

Support team development in data insights, system thinking, and cross-cultural communication skills.

What you will need:

At least 5 years of experience in large-scale CRM project management or precision marketing, with an international focus and experience in managing overseas business operations.

Deep understanding of digital marketing strategies in foreign markets, experience in CRM processes, and expertise in user profiling and analysis. A creative and innovative mindset is essential.

Strong ability to perform under pressure, adapt quickly, and thrive in a fast-paced, multicultural environment.

Proven track record of driving results and successfully implementing business initiatives.

Passionate about gaming, with a strong understanding of overseas gaming markets.

Preference will be given to candidates with experience or familiarity with HoYoverse's games.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.