CRM Manager

ABOUT THE ROLE

As CRM Manager for Canada and Ontario, you will be responsible for developing and executing CRM strategies that drive customer retention, increase player lifetime value, and improve customer engagement. You’ll own the end-to-end CRM cycle for the market, using your knowledge of the Canada and Ontario iGaming landscape to ensure localized, regulatory-compliant, and commercially effective campaigns.

We are a leading iGaming operator with a strong presence in multiple international markets. Our mission is to provide top-tier entertainment experiences to our players while maintaining the highest standards of integrity, compliance, and customer care. As we continue to grow, we’re looking for a driven and strategic CRM Manager to lead retention efforts for Canada and Ontario.

You will work closely with the central CRM team, BI, Product, and Country Managers to ensure your plans are insight-driven, competitive, and aligned with broader business objectives.

YOU WILL BE RESPONSIBLE FOR:

• Own and manage the CRM strategy for the Canada and Ontario market, ensuring alignment with business goals and compliance with local regulations.
• Plan, execute, and optimize multi-channel CRM campaigns (email, SMS, push, onsite, in-app) across the customer lifecycle – from onboarding to reactivation.
• Leverage customer data to create segmented, personalized campaigns with measurable outcomes.
• Collaborate with BI teams to analyze campaign performance and customer behavior; use insights to iterate and improve strategies.
• Stay informed on market trends, competitor activities, and regulatory developments in Spain; translate this knowledge into CRM initiatives.
• Champion test-and-learn approaches, A/B testing, and continuous optimization.
• Work with design and content teams to ensure all communications are high-quality, brand-consistent, and localized effectively.
• Monitor CRM KPIs and provide regular reporting and insights to stakeholders.
• Be a proactive self-starter who can ideate and execute without needing heavy oversight.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

• 3+ years of CRM or Retention Marketing experience in the iGaming industry (casino, sportsbook or both).
• Strong knowledge of the Canada and Ontario iGaming market and its commercial, cultural, and regulatory environment.
• Proven track record of delivering data-driven CRM strategies and measurable results.
• Strong analytical skills and proficiency in CRM platforms and tools; experience with segmentation, personalization, and reporting.
• Commercially curious – always seeking to understand what drives performance and how to improve it.
• Ability to think strategically while also being execution-focused with attention to detail.
• Experience with marketing automation tools and A/B testing methodologies.
• Excellent organizational and time-management skills.
• Comfortable working in a fast-paced, results-oriented environment.
• Fluency in English (both written and verbal) is essential, alongside excellent communication skills.

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.

 

BENEFITS

• Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
• Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
• Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
• Invest in your future – We match pension contributions up to 6%.
• Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
• Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
• A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
• A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
• Support for growing families – Up to 6 months of full pay for maternity leave.
• Stay active & save money – Cycle-to-work scheme and gym discounts to keep you moving.
• Work in style – at our newly renovated offices at Tailors Corner are just a 2-minute walk from Leeds Train Station.
• And there’s more… We’ll share even more perks related to your role when you chat with our Talent Acquisition team!

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

**As our company working language is English, we’d like to see your CV in English, please**

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